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NEZU: Empowering In-House User Research for Businesses

In an age where user research is becoming increasingly vital for businesses, alma, headquartered in Meguro, Tokyo, is proud to announce the launch of "NEZU by Centou," a consulting studio dedicated to facilitating in-house user research. This innovative initiative aims to enable organizations to harness the power of user insights effectively and independently, setting a new standard in the field of consulting.

The Vision Behind NEZU

With an obvious shift towards prioritizing customer feedback, many companies have embraced user interviews and research activities. However, the implementation and integration of these practices often face hurdles. Recognizing this challenge, NEZU aims to cultivate a culture of user research within organizations, allowing them to establish comprehensive support for their product development and new business initiatives.

NEZU distinguishes itself by not merely outsourcing user research but equipping companies with the necessary tools and skills for agile, in-house research processes. By focusing on fostering a self-sufficient approach, NEZU offers tailored support and data management solutions that have not been available before.

Comprehensive Support Tailored for Businesses

NEZU is committed to transforming how companies approach user research. The studio offers a variety of services designed to empower teams, including:

• - Skill Development: Providing training and resources to enhance the skill sets needed for effective user research.
• - Data Management Introduction: Assisting organizations in adopting robust data management techniques essential for user insights.
• - Consultative Dialogue: Offering ongoing consultations that help businesses refine their research strategies and better utilize insights.

By adopting a partnership approach, NEZU positions itself as an expert ally rather than just a service provider, nurturing an environment of psychological safety and open dialogue. This is exemplified by the feedback from early users of NEZU's services.

Early Users Share Their Experience

Numerous companies have already benefited from NEZU's consulting services, sharing positive insights on the transformative impact it has had on their operations:

Ryoma Tanaka, General Manager of ADWAYS DEEE
"In a nutshell, NEZU feels like having an expert team member, slightly external, yet fully integrated into our processes. Their support has allowed us to elevate the resolution of our product design objectives and challenges. With an uncluttered perspective, the NEZU team challenges preconceived notions while providing actionable recommendations that result in valuable insights and learning experiences. Their arsenal of knowledge in research and product design greatly influences our team's decision-making capabilities."

Sama Naga, UI Designer at GMO Town WiFi
"Through regular consultations, we discovered the best practices suitable for our company, with NEZU helping us refine our insight management processes. They ensure that insights do not become obsolete, maintaining a continuous state where insights are accessible and actionable. NEZU's commitment to helping us effectively manage and utilize these insights is invaluable."

More About NEZU and alma

For organizations eager to establish a robust in-house user research culture, NEZU offers a viable pathway towards this goal. This initiative coincides with alma's mission, founded in 2018 under the banner of “DESIGN for ALL.” The company strives to create a future where everyone can engage with design by offering various products, including the Cocoda service for corporate design dissemination, Centou for insight management, and Brandate for brand management.

Discover more about NEZU and its offerings by visiting NEZU’s official site. For further information on alma, explore their corporate website.