Convene Hospitality Group Welcomes Jacque Riley to Enhance Lifestyle Brand Development

Convene Hospitality Group (CHG) has recently made a strategic move by welcoming Jacque Riley as the new Senior Vice President of Brand Marketing. This appointment marks a significant step for CHG, especially after its recent establishment as the parent company uniting both Convene and etc.venues. The organization is focused on expanding its global portfolio of lifestyle brands that aim to create unique experiences and venues for gatherings and events.

A Visionary Role in a Growing Market

In her new role, Riley will lead the brand architecture, strategy, and overall marketing efforts for CHG. Her responsibilities involve nurturing the growth of new brands and product offerings under the CHG umbrella, aligning these initiatives with the company's vision of transforming traditional meeting and event spaces into boutique-style venues. Ryan Simonetti, the company’s President and CEO, emphasized the necessity of a creative lead in this journey, stating, "As we enter our next chapter as Convene Hospitality Group, we need a creative lead to bring our growing house of brands to life in ways that are memorable and impactful."

Jacque Riley’s Robust Background

Riley joins CHG with over 15 years of extensive experience in global lifestyle marketing, previously serving as Vice President of Brand Marketing for Ennismore. During her tenure, she played a pivotal role in managing internationally recognized brands such as Mondrian, Hyde, and 21c Museum Hotels. Her efforts contributed to a remarkable growth phase that expanded the brand's footprint into thriving global locations, including cosmopolitan cities like Miami, Johannesburg, and even launching them into Australia.

Riley's expertise isn't limited to just her tenure at Ennismore; she has been instrumental in leading Kimpton Hotels' entry as a luxury brand into the European market. Additionally, she helped elevate several luxury-inclusive brands for Karisma Hotels & Resorts across various territories, from North America to Latin America. Her diverse background also includes consultative efforts in the realms of hospitality, private equity, and luxury air travel.

Elevating User Experiences

CHG stands as the largest single provider of non-hotel meeting and event venues in the U.S. and the UK, currently managing a network of 39 locations across nine global cities. The company also oversees a diverse array of brands, including etc.venues, NeueHouse, and The Mallory, demonstrating a commitment to fostering environments that cultivate belonging and connection. CHG aims to offer experiences that extend beyond mere physical space, emphasizing hospitality to forge strong bonds among attendees.

As CHG evolves, its goal is to become a leader in the lifestyle sector by adapting traditional commercial real estate assets into hospitality-driven destinations. Riley's appointment is seen as a pivotal action that positions CHG to not only meet market demands but also create emotional connections with its brands, a vision being spearheaded by the experienced leader.

Looking Ahead

With Riley at the helm of brand marketing, CHG is poised for an exciting future as it embarks on a new chapter. The company’s focus on innovative offerings aims to capture the essence of lifestyle consumers' desires—providing a fresh approach to how venues are designed and experienced. As the hospitality landscape continues to evolve, CHG aims to remain at the forefront, continuously developing spaces that enable meaningful interactions.

For those eager to learn more about the conveniences and experiences that CHG offers, further information is accessible on their official website. With the integration of Jacque Riley, the future of Convene Hospitality Group shines bright, promising to redefine lifestyle accommodations in the hospitality sector.