Lenzing's VEOCEL™ Unveils Sustainable Fiber Innovations at IDEA25 and CIDPEX Events

Lenzing Vows for a Sustainable Future with VEOCEL™

Lenzing's VEOCEL™ brand recently showcased its ground-breaking, eco-friendly fibers at two major industry events: CIDPEX in Wuhan, China, and IDEA25 in Miami, Florida. Known for its commitment to sustainability, VEOCEL™ demonstrated its premium, responsible fiber solutions aimed at enhancing hygiene and personal care products. Under the theme "Care Begins Within," the company urged industry players to rethink the future of hygiene products through the lens of ingredient transparency and advanced cellulose fiber technology.

Innovative Solutions from VEOCEL™ Lyocell

During the events, VEOCEL™ highlighted how its Lyocell fibers, derived from sustainably managed wood, provide a renewable alternative to petroleum-based synthetic fibers. These biodegradable Lyocell fibers are produced via a closed-loop process, one that minimizes environmental impact and boasts low emissions into air and waterways. This makes VEOCEL™ Lyocell an attractive, wood-based option for a range of disposable products.

Lenzing's VEOCEL™ not only offers robust fiber solutions for brands, but also collaborates with partners dedicated to developing high-performance, eco-conscious products. Rohit Aggarwal, CEO of Lenzing Group, stated, “Our approach aligns with the idea that the impacts we have on the planet are determined by the ingredients we use. By showcasing our VEOCEL™ Lyocell fibers at CIDPEX and IDEA25, we are ushering in a new era of responsible disposable products through sustainable innovations, ingredient transparency, and strategic partnerships.” Consumers today are increasingly demanding products that reflect their values; they want effective solutions that are also sustainable.

Commitment to Transparency in Ingredients

Modern consumers are more informed and conscientious about their purchases. They seek to understand what is in the products they use and how they are manufactured. Miray Acar, Head of Global Marketing Branding at Lenzing Group, emphasized that as a fiber brand, VEOCEL™ sits at the beginning of the value chain, where ingredient awareness is crucial. This ethos is encapsulated in their motto, "Care Begins Within." This focus on transparency and innovative fiber promotes VEOCEL™'s leadership position in the hygiene and personal care market. Lenzing proudly offers a wood-based solution that allows brands to make responsible choices that resonate with eco-conscious consumers.

At CIDPEX, VEOCEL™ also celebrated the formation of the "Circle of Trust" alliance with key partners including Nbond, Kingsafe, Baoren, and Jianghua. This collaboration reinforces their joint commitment to advancing responsible nonwovens. Lenzing's fiber detection system guarantees traceability and the integrity of ingredients, enabling brands within the "Circle of Trust"—and consumers—to trust the purity, certification, and eco-friendliness of the materials in their disposable beauty and hygiene products.

For more information about how VEOCEL™ Lyocell can help your brand unlock new potential, visit www.veocel.com.

With a focus on creating value across the textile industry and striving towards a circular economy, Lenzing's business model goes beyond conventional fiber manufacturing. By working hand-in-hand with clients and partners, they are driving innovation and ensuring that all raw materials are utilized and processed efficiently. Lenzing has established a science-based climate action plan that aims for substantial reductions in greenhouse gas emissions by 2030 and targets net-zero emissions by 2050, aligning with the goals of the Paris Agreement.

Company Overview

Lenzing Group is synonymous with responsible fiber manufacturing based on regenerated cellulose. Their innovative product and technological advancements make them a vital partner to global textile and nonwoven manufacturers. The eco-certified biodegradable and compostable fibers from Lenzing are ideal for use in daily personal care applications, providing a sustainable alternative in a primarily synthetic market.

As of 2024, Lenzing Group's revenue reached EUR 2.66 billion, with a nominal capacity for fibers at 1,110,000 tons, employing approximately 7,816 full-time equivalents. The brands TENCEL™, LENZING™ ECOVERO™, VEOCEL™, LENZING™, and REFIBRA™ are all part of the Lenzing AG portfolio.