REDCON1 Launches Exciting New JOLT Root Beer Flavor, Expanding Its Product Line

REDCON1 Expands the JOLT Cola Brand with Root Beer

In a bold move that follows an explosive market reintroduction, REDCON1 has expanded the iconic JOLT Cola brand with a new flavor - JOLT Root Beer. This exciting announcement comes just less than a year after the brand's successful revival, marking a significant achievement in the functional beverage segment.

REDCON1 has witnessed enormous success since the revival of JOLT Cola, with consumers showing overwhelming demand for this nostalgic drink. Early figures reveal that JOLT Cola has not only made a rapid ascent in retail popularity but is also outperforming some of the largest players in the energy drink market. According to reports by SPINS and IRI, JOLT’s per-store velocity surpasses that of its biggest competitors in the convenience sector, a stamp of approval indicating both the brand’s nostalgic charm and relevance in today’s market focused on functional beverages.

The variety of retailers now carrying JOLT Cola includes popular chains like Circle K, QuikTrip, and The Vitamin Shoppe, among others. The brand is setting its sights on expanding distribution even further in 2025, bringing JOLT products to an even larger audience across the nation.

"JOLT has always stood for being larger than life, bold and unapologetically different," commented Aaron Singerman, CEO of REDCON1. The public response to the brand's relaunch indicated not just nostalgia but a clear demand for a functional energy cola that can compete in the modern beverage landscape. The introduction of JOLT Root Beer feels like a natural progression for the brand. This classic flavor has been expertly reimagined, promising the same signature kick consumers have come to expect from JOLT.

JOLT Root Beer is set to hit shelves in Q4 of 2025. It will maintain the brand's reputation for delivering energy - packed with 200mg of caffeine, the root beer flavor is also sugar-free and incorporates additional nootropics and functional ingredients. This formulation promises to provide consumers with an authentic soda experience, coupled with the energy benefits they rely on.

The story of JOLT Cola began in 1985 when it quickly became known as the original high-caffeine cola, claiming its place in pop culture history. After its revival by REDCON1 in 2024, JOLT has evolved into a modern-day energy drink that honors its legendary past while appealing to new generations. The brand now combines potent flavors, robust energy, and functional advantages, creating a relatable beverage for today's consumer.

REDCON1 is dedicated to producing sports nutrition and functional beverage products that deliver tangible results. The company has rapidly moved up in the ranks, recognized as one of the fastest-growing consumer packaged goods brands in the U.S. with an impressive portfolio that includes energy drinks, pre-workouts, protein shakes, and now JOLT Cola.

The launch of JOLT Root Beer is just another step in REDCON1’s strategy to capture more market share and offer exciting new products that resonate with their growing consumer base. This promising new flavor not only enhances the brand’s product line but also reinforces JOLT Cola's position as a beloved classic in the beverage market today.