Walton Isaacson Strengthens Leadership Team with New Appointments

In a strategic move to facilitate its ongoing evolution and expansion, Walton Isaacson has announced important leadership appointments within the agency. This reorganization is aimed at positioning the organization for future growth and operational excellence.

Leadership Changes

On August 1, 2025, Walton Isaacson revealed that Juan Bonilla will step into the role of President. Alongside Bonilla, Ayiko Broyard will take on the responsibilities of Executive Vice President and Head of Account Management. Additionally, Matt Weiner is returning to the firm as Executive Creative Director, focusing on innovation and business development, while Allen Payano has been appointed Vice President of New Business, directly reporting to Bonilla.

Juan Bonilla's New Role

Prior to his new position, Bonilla was the Managing Director at Walton Isaacson, having joined the agency in 2015. His journey through the ranks has been marked by his contributions to driving award-winning projects, fostering agency growth, and enhancing cultural initiatives. As President, he will oversee strategic direction, client partnerships, and growth initiatives that are crucial for the agency's success.

Ayiko Broyard's Promotion

Broyard, who has been with Walton Isaacson and previously served as Executive Vice President and Group Account Director, has played a vital role in client retention and onboarding processes. Her leadership has been integral in handling accounts for high-profile clients such as Lexus and McDonald's. Her promotion indicates a renewed focus on delivering exceptional service across all agency clients.

Welcoming Back Matt Weiner

Weiner returns to Walton Isaacson after a notable tenure at Arc Worldwide, where as Chief Creative Officer he led campaigns for major brands like Unilever and Intel. At Walton Isaacson, he will co-lead creative strategies alongside Ricardo Trejo, further enriching the agency’s creative output and business acumen.

Allen Payano's Strategic Addition

Joining Walton Isaacson, Allen Payano comes with over twenty years of experience in leading integrated campaigns. His strategic mindset and strong background in connecting brands with cultural insights will contribute significantly to advancing new business growth within the agency.

Forward-Looking Statements

CEO Aaron Walton expressed his confidence in the new leadership. He stated, "Juan and Ayiko represent the heart of what makes Walton Isaacson distinctive. Their enthusiasm for people and relentless commitment to excellence have been pivotal in enhancing our agency's capabilities. This leadership restructuring not only fortifies our operational strength but also positions us to move forward effectively in serving our clients."

About Walton Isaacson

Walton Isaacson is renowned for providing strategic and creative solutions to some of the world’s largest brands including Lexus, McDonald's, and American Airlines. The agency combines full-service advertising with digital expertise across multiple disciplines, facilitating impactful marketing strategies that resonate culturally with diverse consumer segments. Headquartered in Los Angeles, Walton Isaacson operates additional offices in Chicago, Dallas, and New York.

With these significant changes, Walton Isaacson is poised to navigate the evolving landscape of marketing and advertising successfully, fostering innovation while enhancing client relations and agency culture. The leadership transitions emphasize the agency’s commitment to growth and excellence, laying a solid foundation for its future endeavors.