#USA #New York #K-Beauty #Ulta Beauty #VOESH

VOESH's Innovative K-Beauty Body Care Collection Debuts at Ulta Beauty

The renowned K-beauty brand VOESH, known for its scientifically backed body care solutions, has made its official debut at Ulta Beauty. The highly anticipated collection hit Ulta's online platform on March 8, 2026, with a wider rollout plan for over 450 Ulta stores nationwide initiated on March 22. This launch marks a significant milestone for VOESH, as the brand aims to redefine body care by integrating spa-inspired treatments into everyday routines.

The Vision Behind VOESH

Founded in 2013 by CEO Vera Oh and co-founder Joseph Choi, VOESH set out to address a notable gap in the spa industry by offering hygienically clean and vegan body treatments that prioritize both safety and performance. The brand has evolved from its initial spa-centric roots, emerging as a leader in body care while championing K-beauty technology and advanced formulations.

VOESH stands out as a female- and AAPI-owned brand recognized for its commitment to ingredient integrity and innovative product development. The recent partnership with Ulta Beauty is aimed at reaching a broader community that values wellness, particularly in personal care routines.

Introducing Signature Products

The new VOESH collection features an exceptional lineup of spa-inspired body treatments designed to elevate daily skincare rituals. The products merge professional spa experiences with the practicalities of at-home care, ensuring that users can enjoy the benefits of high-performance skincare in their everyday lives.

Key products in the collection include:

• - Massage Roller Crèmes: Ideal for targeted relief and relaxation.
• - Gua Sha Body Cleansing Bar: A multifunctional tool that enhances cleansing while promoting skin vitality.
• - Body Buffing Bar: Exfoliates and revitalizes the skin with rich textures.
• - Resurfacing Sugar Scrub: Helps to smooth and rejuvenate the skin's surface.
• - Body Balm and Hand Balm: Provide intense hydration and care for robust, healthy skin.
• - Glow Shower Filter System: Offers an innovative solution for maintaining balanced and radiant skin in the shower.

The collection thus incorporates sensorial textures and promises visible results. VOESH applies facial skincare principles to body care routines, supporting the skin barrier and enhancing the microbiome while achieving a luminous, glass-like skin appearance.

Customer Commitment and Mission

Vera Oh, CEO and co-founder of VOESH, expressed her excitement about the collaboration with Ulta Beauty. She stated, “Our goal has always been to transform everyday routines into moments of intentional wellness. We eagerly anticipate that shoppers will experience our sensorial and science-backed formulas firsthand.”

Also voicing enthusiasm, Penny Coy, Senior Vice President of Merchandising at Ulta Beauty, emphasized the retail giant's dedication to offering innovative brands that elevate daily skincare rituals. “VOESH's unique approach to blending K-beauty technology with spa-inspired treatments provides customers with fresh and engaging ways to nurture their skin from head to toe.”

Accessibility and Price Range

The complete VOESH collection is now available at Ulta Beauty stores and on their website, offering competitive prices ranging from $9 to $49. Customers interested in discovering these cutting-edge body care products are encouraged to explore what VOESH has to offer.

As VOESH continues to bridge the gap between science and personal care, this new collaboration with Ulta Beauty illustrates a commitment to innovation and wellness—a true testimony to the evolving landscape of beauty and self-care.