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Puyo Puyo 35th Anniversary: Ongoing Celebrations and Future Plans

Sega has officially announced the latest updates on their beloved puzzle game series, Puyo Puyo, which is celebrating its 35th anniversary this year. As part of the ongoing "Dairensa!" project, several exciting collaborations and events are set to take place, delighting fans both old and new.

Collaboration with Shin Kan Zemi

One of the standout features of the celebration is the collaboration with the Shin Kan Zemi Elementary Course. Starting July 25, 2026, kids can enjoy an original Puyo Puyo game on the educational platform's tablet, the Challenge Touch. This collaboration signifies an innovative blend of gaming and learning, where various Puyo Puyo characters will make appearances within the educational materials. Teachers and parents alike are expected to appreciate how this approach can engage children in learning through play.

Puyo Puyo Pop-Up Shops

In addition to educational initiatives, the 35th anniversary will see two exciting pop-up shops:

Kiddy Land Osaka Umeda Store

Returning by popular demand, the Puyo Puyo 35th Anniversary Popup Shop will be hosted at the Kiddy Land Osaka Umeda store from June 27 to July 7, 2026. Shoppers can expect a wide variety of commemorative merchandise celebrating this beloved game series. Additionally, exclusive items will be available for early purchase at this location. Customers spending over ¥2,000 will receive a limited-edition coaster as a gift, adding an extra incentive to shop.

MEDICOS SHOP Shinjuku

From July 17 to August 2, 2026, fans can visit the MEDICOS SHOP in Shinjuku for a Puyo Puyo and Puyo Puyo Tsu pop-up shop. This venue will feature new products adorned with nostalgic yet charming illustrations. As a special bonus, customers spending more than ¥1,000 will receive a clear card (with six different designs) for free. Additionally, those who spend over ¥3,000 will receive an exclusive birthday card featuring the character Arle.

Featured Merchandise

Both pop-up shops will showcase a variety of merchandise, including:

• - Mini Acrylic Diorama: ¥1,925 (tax included)
• - Acrylic Piggy Bank: ¥4,070 (tax included)
• - Bromide Set: ¥770 (tax included)
• - Acrylic Badge Collection: ¥660 (tax included)
• - Acrylic Block Collection: ¥990 (tax included)
• - Sticker Collection: ¥440 (tax included)
• - T-Shirts: ¥4,400 (tax included)
• - Long T-Shirts: ¥5,500 (tax included)
• - Lunch Tote Bag: ¥1,980 (tax included)

The Legacy of Puyo Puyo

Since its debut over three decades ago, the Puyo Puyo series has captured the hearts of gamers worldwide. Initially released in 1991, it quickly became a hit due to its simple rules of connecting four or more matching colored "puyos." Its endearing characters and the introduction of competitive play allowed it to stand out in the puzzle gaming genre.

The series continues to evolve, having expanded across multiple platforms including home consoles, PCs, and smartphones, appealing to diverse generations of gamers. The game has also made a significant impact in the esports arena through its recognition by the Japan Esports Union (JESU), where professional players engage in intense competition.

As we step into the future, we can expect even more thrilling announcements connected to the Puyo Puyo universe. The 35th anniversary celebrations promise to keep the fun alive under the spirit of “Dairensa!” as Sega continues to relish the joy this epoch-making series brings to its fans.

For more updates, feel free to visit the official website of Puyo Puyo at Puyo Puyo Portal. Check out their official YouTube channel for exciting content here or follow the official Twitter account for the latest news and events.