#Japan #Tokyo #Digital Business #Product Management #Dentsu Group

Introduction

In a landscape defined by rapid digital transformation, the importance of digital products, such as applications and web services, is more pronounced than ever. Recognizing this need, Dentsu Promotion Plus, headquartered in Tokyo, has announced the launch of a new service titled 'Product Management For Growth'. This service is designed to facilitate the development and growth of companies' digital projects by providing comprehensive support from the ideation phase to development and beyond.

Service Overview

The initiative is a collaborative effort involving Dentsu Group's seven companies: Dentsu, Dentsu Research Institute, Dentsu Digital, Ignition Point, Mitsue-Links, GNUS, and Dentsu Cross Brain. Together, they aim to streamline the process of creating digital products that effectively connect businesses with consumers. Utilizing AI technologies for ideation and prototyping, along with creativity-driven UX design, this service promises to enhance the quality and pace of product development.

Importance of Digital Products

As digitalization accelerates, the critical nature of digital products in bridging the gap between companies and consumers is evident. The ongoing evolution of AI technology and restrictions around cookie usage further complicate the digital landscape and make effective marketing and branding through digital products essential for business growth. This shifting environment has necessitated a strategic approach to product design and operations, especially given that challenges due to planning and implementation arise throughout the development process.

Challenges in Digital Product Development

There are underlying challenges that companies face at various stages of digital product development, propelled by issues related to creative planning and promotion. Achieving optimal outcomes requires meticulous attention to each segment of the process—from conceptualization and planning through to development, sales, and maintenance. Therefore, it is paramount for businesses to communicate their value effectively and establish positive relationships with their users by focusing on the strategic design and operation of digital products.

Dentsu's Strengths

Dentsu Group aims to harness its creative prowess and diverse expertise to support companies in their digital initiatives. By offering end-to-end assistance throughout the product development journey, they aspire to contribute significantly to the growth of their clients' digital businesses. This support includes a range of tools developed using innovative creative methodologies and data-driven insights.

Utilizing tools like the AIQQQ FLASH, which rapidly generates groundbreaking ideas based on extensive datasets, and the People Model, which recreates highly detailed personas for targeted marketing, the team ensures that both precision and speed are maintained during the development process.

Support for Sustainable Growth

Additionally, during the growth support phase, Dentsu offers assistance with social media management and agile growth communication strategies, alongside help in developing self-sufficient organizations. This commitment to fostering continuous growth sets the stage for lasting success in highly competitive markets.

Future Developments

Looking forward, Dentsu Group plans to continue adapting to market changes and consumer insights. They are committed to developing dynamic solutions that resolve a multitude of business challenges, ultimately driving sustained growth and enhancing the competitive edge of organizations across various sectors.

In conclusion, 'Product Management For Growth' is not merely a service but a comprehensive strategy that integrates creativity with technology to empower businesses in the digital age. By leveraging innovative approaches, Dentsu Group is poised to aid companies in navigating the complexities of digital product development and achieving their growth objectives.