#USA #Los Angeles #Cineverse #WITZ Podcast #Jay Mohr

The Launch of WITZ Podcast Network

In an exciting move for the podcasting world, Cineverse, a next-generation entertainment studio, has partnered with The Stand Group to create the WITZ Podcast Network. This new initiative is set to bring a diverse array of top-tier comedy series, including the much-anticipated Mohr Stories, hosted by comedian and actor Jay Mohr. This collaboration aims to tap into the booming comedy genre in podcasting, which has recently gained significant traction and popularity.

The Vision Behind the Partnership

Cineverse, which operates a successful podcast network centered around genres like horror and true crime, is now diving into the vibrant world of comedy. This strategic move intends to leverage the increasing popularity of comedy podcasts in the U.S. market, which is reported to account for 17% of total podcast ad spending according to the Interactive Advertising Bureau. By 2026, podcast ad revenue is predicted to reach a staggering $2.6 billion, representing a promising growth area for both companies involved.

Jay Mohr expressed his enthusiasm about joining forces with Cineverse, stating, "I'm truly excited to start this journey with the Cineverse/WITZ team. They are professional and have delivered on all of their promises and more." Under this collaboration, Mohr will bring his wealth of experience and insider knowledge, having hosted numerous successful podcasts and shows.

An Array of Comedy Series

The exciting lineup set for release includes a variety of innovative shows such as:

• - Axe Lords: A comedic exploration of guitar culture with notable comedian Dave Hill and guests from the music industry.
• - Bad Ass Jews: An entertaining take on the lives of celebrated Jewish figures, hosted by Aaron Berg and Andrew Davidsburg.
• - Pay Your Friends: A heartfelt show featuring Cipha Sounds designed to bridge divides through humor and conversation.
• - Something Went Wrong: An engaging podcast featuring Vinny Guadagnino of Jersey Shore fame, delving into the chaotic yet humorous realities of life with a host of influencers.

Additional shows include The Ken Starrz Project, where social media personality Ken Starrz hosts a blend of pranks and interviews. The Stand's 10 for 10 series will also highlight NYC's comedy scene, featuring prominent figures like Jim Gaffigan and Janeane Garofalo. This eclectic mix reflects a thoughtful curation designed to engage a broad audience and tap into various comedic styles.

Goals and Aspirations

The partnership aims not only to establish a formidable presence in the podcasting landscape but also to double the revenue generated by its podcasting division within the next two years. Tom Owen, Cineverse's Vice President of Network Strategy, highlighted their previous successes in building and monetizing hit shows in different genres, indicating a strong belief in the potential for growth in comedy programming.

Cris Italia, co-owner of The Stand, reinforced their commitment to developing a digital arm for the comedy venue and acknowledged the wealth of talent the new network could showcase. The Stand has become synonymous with high-quality comedy, hosting some of the best talents in the industry, and looks forward to expanding that presence into the digital and podcasting world.

Conclusion

The formation of the WITZ Podcast Network marks an exciting chapter for both Cineverse and The Stand Group, setting a stage for innovative content that promises to entertain audiences. As the podcasting landscape continues to evolve, their forward-thinking approach could reshape how comedy is presented and monetized in this digital age. The unexpected blend of established comedians and unique formats positions WITZ as a significant contender in the realm of podcasting. Stay tuned for more exciting developments as they roll out their slate of content and continue to engage audiences with fresh and entertaining programming.