#United States #Atlanta #PrizePicks #Atlanta Hawks #State Farm Arena

PrizePicks Partners with Atlanta Hawks

ATLANTA, June 29, 2026 – In an exciting development for basketball enthusiasts, PrizePicks, recognized as the leading sports entertainment operator across North America, has officially partnered with the Atlanta Hawks of the NBA and the iconic State Farm Arena. This partnership marks a significant milestone for both organizations as they join forces to enhance fan engagement and promote the local basketball culture.

Joey Molko, Senior Vice President of Partnerships at PrizePicks, expressed his enthusiasm: “PrizePicks was born in Atlanta, and basketball has always been part of our soul, so we couldn't be more excited that our first NBA franchise partnership is with our hometown team.” The collaboration aims to deepen the connection between fans and the game, making every Atlanta Hawks matchup more electrifying and memorable.

The partnership encompasses an array of integrations, allowing PrizePicks' branding to be prominently featured across various platforms. Fans will see PrizePicks integrated into game-day broadcasts, in-arena signage, and digital platforms, enhancing the overall experience within the State Farm Arena. Moreover, there will be real-time updates during games, ensuring that fans stay engaged both during and after matchups.

To add to the excitement, the new PrizePicks Party Deck will be a unique feature at State Farm Arena. This premium hospitality space will offer attendees an unparalleled game-day experience, hosting not just basketball games, but also concerts, comedy shows, and various other events. With exclusive promotions and fan activations planned, the Party Deck is set to become a central hub for celebrating Atlanta Hawks basketball.

Andrew Saltzman, President of Business Enterprise for the Hawks, highlighted the significance of this collaboration: “We are thrilled to be the first NBA franchise to partner with PrizePicks. As two organizations with deep roots in Atlanta, we look forward to building something truly special together and creating new opportunities for engaging our fans.”

As part of the partnership, PrizePicks has also been named the presenting partner of Hawks AF (And Friends), the team's original podcast series. This collaboration will blend elements of basketball, music, and culture, featuring Atlanta's own D.C. Young Fly as the host.

Earlier this year, PrizePicks established itself further within the NBA ecosystem by being recognized as an Official Daily Fantasy Sports Partner of the league. Such strategic alignments reinforce its commitment to delivering innovative, fan-first experiences within professional sports. As the brand continues to expand into new markets, prioritizing Responsible Gaming remains a central focus. PrizePicks notably earned iCAP accreditation from the National Council on Problem Gambling in 2025, marking its status as the first fantasy sports operator recognized for responsible gaming practices.

Founded in Atlanta, PrizePicks continuously innovates games to engage a nationwide audience, and the partnership with the Atlanta Hawks presents an exciting opportunity to further strengthen community ties through sports. Those interested in learning more about responsible gaming initiatives can visit PrizePicks' Responsible Gaming.

For more information about PrizePicks, visit PrizePicks and stay updated on the Atlanta Hawks' activities at Hawks.

This partnership not only highlights the intertwining of sports and local culture but also emphasizes the responsibility of leading operators to ensure safe gaming practices as they entertain and engage with their communities.