Wpc. Launches Unique Summer Umbrella Campaign with Engaging Events at SHIBUYA109

Wpc.’s Innovative Summer Campaign at SHIBUYA109

As summer approaches, Wpc., a popular umbrella brand, is gearing up to support its customers with an exciting promotional campaign. Running from June 4 to June 10, 2026, the iconic SHIBUYA109 in Tokyo will host a special event at its COCO SPACE area, buoyed by the brand's cheerful message: “Bring it on, sun!” along with a vibrant panel featuring image character Non.

Promotional Event: ‘Wpc. Good Summer Forecast Challenge’

On June 6, 2026, Wpc. will also introduce an engaging collaborative event called the ‘Wpc. Good Summer Forecast Challenge.’ Visitors are encouraged to share their summer aspirations by writing them on stickers and placing them on a large display board. By submitting their stickers, participants will receive a special coin to take part in a gigantic capsule toy challenge.

The grand prize includes the chance to win the ‘Shakou Minima,’ Wpc.'s tiniest and most loved folding sun umbrella. Even those who don’t win the grand prize are in for a treat, as they’ll receive a 10% discount coupon valid at Wpc. Echika fit Ginza and the Wpc. online store. Visitors are invited to share any summer goal they have: from adventures like solo traveling to trying new local eateries!

This initiative takes place against the backdrop of anticipated high temperatures nationwide, where sun protection items, especially umbrellas, play a key role in safeguarding against UV rays and heat. Wpc. aims to promote these products as essential items to enhance enjoyment during the summer, encouraging people to view hot days through a positive lens.

Event Details

- Location: SHIBUYA109, COCO SPACE, 2-29-1 Dougenzaka, Shibuya, Tokyo, Japan
- Event Dates: June 4, 2026, to June 10, 2026

Special Summer Aspirations Advertising Campaign

Following the event, the summer aspirations collected will be showcased on metro trains in women-only cars in Tokyo and Osaka. This campaign aims to promote Wpc.’s innovative umbrellas, combined with refreshing visuals of Non, encouraging everyone to embrace summer confidently while keeping comfortable in the heat.

Metro Advertisement Details

- Tokyo Metro: July 20-26, 2026, on multiple lines (Hibiya, Tozai, Chiyoda, Yurakucho, Hanzomon, Fukutoshin) in women-only cars.
- Osaka Metro: July 25 to August 7, 2026, on the Midosuji Line in women-only cars.

About Wpc.

Founded in 2004 with a mantra of “Creating new possibilities,” Wpc. champions the aesthetic of carrying umbrellas across diverse generations and genres. The brand believes in delivering happiness for both rainy and sunny days through its extensive range of products.