Introduction
Fuji, a major supermarket chain in Japan, has recently implemented a new expiration date check tool called 'sinops-Dcont' across its 478 locations, which include Fuji, Fuji Grand, MaxValu, Marunaka, and The Big. This tool, developed by Synops, aims to streamline the previously manual process of checking expiration dates, enhancing the effectiveness of store operations.
Background on Fuji's Implementation
Officially merging under the name 'Fuji' on March 1, 2024, after the consolidation of Fuji Retailing and MaxValu West Japan, the company operates across ten prefectures in the Chugoku and Shikoku regions. Prior to this integration, Fuji Retailing relied on manual efforts to check expiration dates, utilizing approximately three hours of staff time each day per store. The introduction of 'sinops-Dcont' since 2019 has thus been a game-changer, effectively reducing the time spent on this task and aiding in food waste reduction.
Features of 'sinops-Dcont'
One of the standout features of 'sinops-Dcont' is its ability to display only the products requiring expiration date checks on a tablet, allowing staff to focus solely on critical items. This reduction in unnecessary checks considerably simplifies the process. Furthermore, the tool integrates with electronic shelf labels, which become illuminated for flagged products, providing a visual cue that makes locating items for review more straightforward. With this improved system, the time required for expiration checks has dropped from about three hours to approximately 1.2 hours per store, while simultaneously minimizing operational oversights and reducing incidents of product wastage.
Standardization Across All Store Formats
As part of the recent merger, all store formats—including Maruaka, MaxValu, and The Big—are transitioning to 'sinops-Dcont.' This move establishes a uniform and efficient expiration date checking protocol across the vast network of stores, enabling the company to further ensure safety and trust for their consumers, while also promoting digital transformation and sustainability within operations.
Future Plans
Looking ahead, Fuji aims to expand the deployment of another system, 'sinops-R', within the fresh section, grocery section, and non-food departments. By tackling waste and inefficiencies, Synops and Fuji are committed to optimizing the entire supply chain, thus contributing positively to the overall productivity of society.
About Fuji
Fuji operates 487 stores across ten prefectures in the Chugoku, Shikoku, and Hyogo regions (as of July 2025). The slogan 'Creating new connections in the local community' encapsulates its mission: to foster new relationships through its services and offerings. They pledge to deliver products and services that meet local customer needs.
About Synops
Synops is committed to its vision of reducing waste globally by 10%. The company specializes in developing demand forecasting software, successfully automating order placements in categories known for short shelf lives, like fresh foods. By optimizing the use of resources around inventory management, Synops is making a significant societal contribution. They are listed on the Tokyo Stock Exchange under the code 4428.
Conclusion
The implementation of the 'sinops-Dcont' system marks a significant step forward for Fuji as it aligns with its goal of enhancing operational efficiency and reducing food waste. By embracing innovative technology, Fuji can continue to provide better services to its customers while maintaining a focus on sustainability.