#None #Marriott International #EMEA Growth #Branded Residences

Marriott's Residential Expansion in EMEA

At the Resort and Residential Forum held in Athens, Marriott International (NASDAQ: MAR) has revealed remarkable acceleration in its branded residential segment across Europe, the Middle East, and Africa (EMEA). The company has bolstered its standing within the industry, marking a record number of residential signings and reaffirming its 25-year leadership in the branded residences sector.

In recent developments, Marriott's branded residential portfolio now extends to 18 countries and territories, showcasing 33 open locations along with a robust pipeline of over 50 projects in the works. The exponential growth of 23% in Europe and a staggering 59% in the Middle East and Africa, since the end of 2023, reflects increasing demand for high-end living spaces in these regions.

Jaidev Menezes, the Regional Vice President of Mixed-Use Development at Marriott International, shared insights on this significant growth trajectory, stating, "With 25 years at the forefront of branded residences, Marriott continues to drive record residential growth and development velocity across EMEA. Our expanding portfolio demonstrates robust market demand and developer success driven by the powerful Marriott Bonvoy brand."

For the year to date, 2025 has seen the signing of nearly 20 branded residence agreements in EMEA, half of which are standalone projects. Among notable signings is The Residences at the Dubai Beach EDITION, which is set to be the luxury brand's first residences in the region, led by Shamal Holding. Notably, nearly two-thirds of the year’s agreements fall within the luxury segment, indicating a clear shift in buyer preferences.

The successful launch of various projects this year further underscores the growing popularity of Marriott branded residences. For instance, The St. Regis Residences on Al Maryah Island in Abu Dhabi achieved a remarkable 60% sales rate prior to its public launch. Another highlight is Affini, a Tribute Portfolio Residence in Dubai, which marked a global first for Marriott, selling out within just one week of its launch.

Some of the key 2025 signed agreements and sales launches include:

• - Marriott Residences in Budapest, Hungary's inaugural branded residence, developed by Market Asset Management Zrt.
• - The Residences at The St. Regis Baku, showcasing outstanding architecture, developed by Pasha Real Estate.
• - The Ritz-Carlton Residences on Al Maryah Island, Abu Dhabi, in collaboration with SAAS Properties.
• - Bvlgari Resort Mansions Abu Dhabi, located on a private island beachfront, developed by Eagle Hills.
• - The Residences at The St. Regis Karya Cove Resort in Bodrum, marking the 100th property for Marriott in Turkey, developed by Kuzu Group.
• - The Ritz-Carlton Residences, Palm Hills in Cairo, where 60% of launched inventory has been sold out.
• - JW Marriott Residences at Dubai Islands, marking the city’s first JW Marriott Residence, led by CG Developers.
• - Seamont, Autograph Collection Residences on Al Reem Island, where the first phase sold out in just a month.
• - The Residences at Nasim Al Bahr, a Luxury Collection Resort & Spa, entering the Ras Al Khaimah market.
• - The Residences at The St. Regis Jeddah, developed by notable local firms.
• - W Residences Al Marjan Island, the brand's first property in Ras Al Khaimah, in collaboration with Dalands Holding.

As the year unfolds, Marriott anticipates six new branded residence openings in EMEA, including high-profile locations in London, Algarve, and New Cairo, among others. The extraordinary amenities and offerings within the Marriott Bonvoy portfolio continue to attract a discerning clientele, enhancing the appeal of living within these developments.

Marriott's advancements in the branded residential market reflect a larger trend towards elevated living standards in EMEA, fueled by changing consumer expectations and a strong development pipeline. To explore more about Marriott Branded Residences, visit Marriott's official website.

Marriott International operates and franchises over 9,700 properties around the globe, with a commitment to innovation and customer satisfaction, ensuring exceptional living experiences for residents across all their locations.