#Japan #Tokyo #consumer research #Fancrew Inc. #Makeup Products

Consumer Insights on Makeup Products

Overview

The landscape of beauty product acquisition is constantly evolving, driven heavily by consumer preferences and social media influence. This article delves into a recent consumer survey conducted by Fancrew Inc., aimed at understanding the purchasing habits surrounding makeup products in Japan.

Key Findings

A sample of 986 individuals, comprising 197 men and 789 women, participated in this comprehensive study. The research not only looked at where consumers purchase makeup products but also explored how they gather information on new items. Here’s what we found:

1. Primary Purchasing Locations: A significant 87% of respondents reported that they primarily shop for makeup at drugstores. Online shopping follows, with 52% of consumers opting for e-commerce platforms. In third place are variety stores, such as LOFT and PLAZA, which attracted 29% of the responses.

2. Finding Information on New Products: When it comes to discovering new makeup products, 54% of participants turn to websites, while 40% rely on Instagram for product updates. Furthermore, 35% reported utilizing in-store resources to learn about new arrivals.

3. Factors Influencing New Purchases: The most common trigger for considering new products, cited by 52% of respondents, was observing high ratings or trending discussions on social media platforms and video content. This was followed by seasonal changes impacting skin conditions (28%) and growing dissatisfaction with current products (27%).

These insights are crucial for brands looking to connect with their audience effectively and tailor their marketing strategies accordingly.

Survey Details

The survey involved a total of 23 questions related to various facets of consumers' interactions with makeup products. In addition to the findings mentioned above, it also included questions about purchasing experiences at pop-up events and the interest levels of men regarding makeup products.

Methodology

• - Survey Type: Internet-based questionnaire
• - Target Audience: General consumers registered with Fancrew
• - Respondent Count: 986 individuals
• - Survey Period: December 17, 2025, to January 5, 2026

Noteworthy Insights

It’s essential to acknowledge that the percentages reported may not always total 100% due to rounding during the calculation of results. For those interested in receiving the complete findings, contacting Fancrew is encouraged.

Reference Usage

When referencing this study, please credit "Fancrew Inc." and include a link to our website: Fancrew.

About Fancrew Inc.

Founded in August 2004 and headquartered in Tokyo, Fancrew specializes in analyzing customer and employee feedback through unique patented technologies. We provide Web services tailored to enhance business operations, product development, and employee engagement across various industries. Additionally, we run the experiential information site