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Suma Universal Beach Project: Celebrating an Award-winning Initiative

The Suma Universal Beach Project, an NPO founded in 2016, has made significant strides in promoting an inclusive beach environment for all, regardless of disabilities. This remarkable initiative recently received the excellence award at the 4th GR Public-Private Partnership Awards organized by the Japan GR Association. The accolade was presented on April 4, 2026, during the 7th Japan GR Summit at SHIBUYA QWS in Tokyo.

About the Award and Summit

The Japan GR Summit is a significant event that brings together various stakeholders to foster discussions around sustainable development and public-private collaborations. This year's summit, titled “A Future Paved by Public-Private Partnerships,” featured a session where Director Shogo Tohara shared the experiences and ongoing efforts of the Suma Universal Beach Project.

Located in Kobe, Hyogo Prefecture, the project aims to transform society’s perception of “cannot” into “can.” Through community engagement, they are working toward creating a universally designed beach that welcomes individuals with disabilities, the elderly, and young children.

Tohara expressed gratitude towards partners across Japan, noting that their collaboration has been instrumental in the project’s success. He shared stories of the challenges and triumphs encountered in creating a supportive network while emphasizing the valuable experiences gained on the ground.

Project Overview

• - Legal Entity: NPO Suma Universal Beach Project
• - Location: 1-14-10 Komagabayashi-cho, Nagata-ku, Kobe, Hyogo
• - Representative: Shunsuke Kido
• - Established: November 2, 2017
• - Website: sumauniversalbeach.com

The slogan of the project, “Transforming everyone’s ‘cannot’ into ‘can,’” resonates through its various initiatives aimed at making beaches accessible. In recent years, the project has not only garnered local support but has also entered educational materials as a leading case study for achieving the Sustainable Development Goals (SDGs).

Key Achievements

The Suma Universal Beach Project has received various accolades reflecting its commitment to inclusivity and sustainability:

• - Participation in the ICC Summit Catalyst (2025, 2026)
• - Ranked 2nd globally in the Blue Flag Best Practices Awards (2023)
• - Received certification from the Japan Tourism Agency for the Blue Flag (2022, 2023)
• - Featured in junior high school civics textbooks (2021)
• - Recognized as a pioneering example for sustainable tourism by the Japan Tourism Agency (2020)
• - Won the IAUD International Universal Design Award (Gold, 2019)
• - Received the Hyogo Universal Society Creation Award (2018)

Invitation to Collaborate

The Suma Universal Beach Project serves as a powerful reminder of the impact of community and collaboration in achieving remarkable outcomes. They welcome inquiries and potential partnerships from those interested in furthering their mission.

For more information, you can reach out via:

• - Contact: Suma Universal Beach Project PR Office
• - Director: Shogo Tohara
• - Phone: 080-3782-4405
• - Email: [email protected]

Through collective efforts, the Suma Universal Beach Project continues to pave the way for a future where everyone can enjoy the beauty of the beach together, making unforgettable memories.