#USA #Irvine #Taco Bell #Mountain Dew #Baja Blast

The Bold Legacy of Mountain Dew Baja Blast Expands with New Baja Midnight

For over two decades, Mountain Dew Baja Blast has dazzled fans with its vibrant tropical flavor and refreshing vibe, celebrated exclusively at Taco Bell locations. On August 14, 2025, Taco Bell kicks off a thrilling new chapter in this saga as it introduces Mountain Dew Baja Midnight – a bold and exciting expansion of the beloved Baja Blast lineup.

A New Flavor, A New Era

Mountain Dew Baja Midnight is not just a new beverage; it represents a significant evolution of a classic. This innovative drink combines a refreshing passion fruit burst with the iconic tropical lime flavor signature of Baja Blast. Taco Bell aims to appeal to a new generation of customers craving unique and exciting flavors.

Taylor Montgomery, Taco Bell's Marketing Director, emphasized the importance of Baja Blast in the brand’s identity. “Baja Blast has always been a source of creativity, challenging expectations. It remains a fundamental part of the Taco Bell experience, and our fans have made it an icon. This expansion into Baja Midnight is a response to that passion.”

What’s on Offer?

When it arrives, Mountain Dew Baja Midnight will be added permanently to the Taco Bell menu, alongside a limited-time Baja Midnight Freeze option for those who prefer their beverages frozen. Here’s a quick rundown of what fans can look forward to:

• - Mountain Dew Baja Midnight – Available in sizes small ($2.49), medium ($2.79), and large ($2.99)
• - Mountain Dew Baja Midnight Freeze – Available in regular ($3.79) and large ($3.99) sizes, this icy treat will give fans a delightful frozen experience of the new flavor.

Additionally, Taco Bell Rewards members can enjoy a free medium Baja Midnight when they spend $5 or more through the Taco Bell app starting on August 15.

Celebrating Creativity and Community

As part of its launch strategy, Taco Bell is actively engaging its community of fans to define and celebrate the flavor of Mountain Dew Baja Midnight. The brand encourages enthusiasts to share their personal interpretations and creative expressions of the new beverage, helping to build the next wave of Baja Blast legends.

Social media users like Zach from @SnachwithZach proclaim the new flavor evokes “a purple oasis of happiness and flavor in a thirsty desert filled with tired drinks.” This kind of fan interaction echoes Taco Bell's history of menu innovation driven by customer feedback, showcasing how the brand cherishes its fanbase.

A Step into the Future with Tradition

The introduction of Baja Midnight also pays homage to the original Baja Blast flavor that captured hearts back in 2004, setting the stage for Taco Bell's ongoing mission to innovate while staying true to its roots. Taco Bell is not only recognizing its iconic heritage with this new offering but also inviting all fans to become part of its unfolding story.

With exciting plans for further additions like the anticipated Mountain Dew Baja Blast Cinnamon Twists and the soon-to-be-released Baja Blast Pie, Taco Bell shows no signs of slowing down. Fans of the brand can follow @TacoBell to get the latest updates on this vibrant new chapter as it continues to unfold.

Join the flavor frenzy starting August 14 at Taco Bell locations nationwide and be part of a cultural phenomenon that promises to elevate your dining experience with a taste that is both familiar and refreshingly new. Let’s raise our cups to the next evolution in the Mountain Dew legacy – Baja Midnight!

Note: Availability may vary by location and prices are subject to change.