Sanrio Games Makes Its Exciting Debut at Tokyo Game Show 2026

Sanrio Co., Ltd., headquartered in Shinagawa, Tokyo, is set to make waves at the Tokyo Game Show 2026, which will run from September 17 to 21, 2026, at Makuhari Messe. Marking a significant moment, Sanrio will showcase its new gaming brand, Sanrio Games, for the first time ever.

Launched only a few months ago in April 2026, Sanrio Games is the company's inaugural self-operated gaming brand. Attendees can look forward to exploring two main exhibit areas: the general display booth and the Family Game Park. The highlight of this debut will be a playable preview of Sanrio Party Land, a party game designed for the Nintendo Switch and Nintendo Switch 2, which is set to be released on October 29, 2026. In addition, visitors will get to experience Sanrio Kawaii Me Live!, a rhythm and dance game scheduled for mobile release in 2027. This interactive showcase offers a unique opportunity to engage with Sanrio's beloved characters before the official launches.

Beyond gaming, the exhibit will beautifully transform spaces using Sanrio character designs, immersing attendees in the enchanting world of Sanrio Games. Visitors will also be treated to lively stage performances featuring popular Sanrio characters. From DJ sets by Kuromi to live performances by the beloved Pom Pom Purin, who recently won the 2026 Sanrio Character Grand Prix, the stages promise to entertain audiences daily. Additionally, special guest Shizuku from the four-member rock band Polkadot Stinging Ray will host a discussion stage, sharing insights about the collaboration with Sanrio Kawaii Me Live!

The event won't stop at entertainment; it promises exciting interactive experiences, including various talks where voice actors like Gakuto Kajiwara (portraying Halrit) and Shunsuke Takeuchi (portraying Badbalma) will discuss their roles in Fragaria Memories: Color of Wishes, a new title in development for mobile release set for November 2025. Detailed event schedules and special guests will be announced through the Sanrio Games website and associated social media channels as the event date approaches.

Event Details

Sanrio Games Tokyo Game Show 2026 will officially open on September 17-18 for business days from 10:00 to 17:00 and will be available for public viewing from September 19-21, with varied opening times.

- Exhibit Locations:

General Display Booth: Hall 8 [08-S01]
Family Game Park 2026: TKP Tokyo Bay Makuhari Hall
Follow updates and announcements on the official website.

Exclusive Stage Events

Each booth will feature exclusive stage events featuring various characters and guests during TGS 2026. Special performances by Sanrio characters include DJ sets from Kuromi and the Pom Pom Purin Special Stage, promoting the beloved character with a unique performance.

Meet Your Beloved Characters

Fans will have a chance to meet iconic Sanrio characters such as Hello Kitty, My Melody, and Cinnamoroll, with special attire debuting throughout the event. A special welcome from characters will be offered to guests upon their arrival at the venue.

Special Guest Appearances

New special guests have been confirmed, including the members of Polkadot Stinging Ray and voice actors Gakuto Kajiwara and Shunsuke Takeuchi, who will share their experiences and insights throughout the event.

Titles to Try Out

1. Sanrio Party Land: A party game for Nintendo Switch, set to launch on October 29, 2026, featuring a variety of mini-games and customization options.
2. Sanrio Kawaii Me Live!: A rhythm and dance game for mobiles with an anticipated release in 2027, showcasing unique live performances featuring Sanrio songs.
3. Fragaria Memories: Color of Wishes: A new mobile game set in a knightly fantasy world with special artwork on display.

The first visitors to these booths can also receive limited-edition giveaways, like special visor caps featuring fan-favorite characters, providing an extra layer of excitement to the event. However, the number of giveaways is limited and available on a first-come, first-served basis, adding an urgent buzz for avid fans.

For more detailed event information, keep an eye on the dedicated Sanrio Games Tokyo Game Show 2026 site and follow their social media updates. Enjoy the unique blend of gaming and iconic Sanrio charm at one of Japan's biggest gaming events!