Phi Cream & Croissant: A New Dessert Destination Opens in Nagoya
Phi Cream & Croissant: A New Dessert Destination in Nagoya
Phi Cream & Croissant is set to open on November 21, 2025, at the first floor of the Maruei Galleria in the bustling Sakae district of Nagoya, marking its first store. This specialty shop belongs to the SCENIIUS brand, which is driven by the desire to offer “a new taste of happiness that is almost non-existent.” This announcement highlights SCENIIUS’s commitment to innovative culinary experiences following previous successes like ‘ballad the lab’ in Hamamatsucho and ‘Et - The Cultural Coffeehouse’ in Shimokitazawa.
Concept Behind Phi Cream & Croissant
The name 'Phi' ( φ, Φ) is derived from an ancient Greek letter that represents various contexts, particularly in geometry to signify proportion. Importantly, it symbolizes the “Golden Ratio” (φ = 1.618…), which is often associated with beauty and harmony found across art and nature. The concept of Phi Cream & Croissant is thus rooted in delivering something visually stunning and harmoniously delicious. The unique combination of cream and croissant creates not only a feast for the eyes but also a delightful, nostalgic, and refreshing taste that aims to provide universally accepted and innovative joy.
Menu Development and Offerings
The culinary creation of Phi Cream & Croissant is spearheaded by renowned chefs Kazuharu Nakamura and Takashi Suzuki who have made their marks in prestigious establishments like the Hyatt Regency Tokyo. Their approach focuses on the hybrid dessert movement with their specialty “cream & croissant” concept. Traditionally inspired by the global phenomenon of “Cruffin” (a cross between Croissant and Muffin), they elevate the idea further by developing a range of pastries encapsulating rich creams within a flaky croissant shell. Here are some highlights from their menu:
Signature Offerings
- - Cream & Croissant COCO: This classic variety offers a luxurious cream paired with seasonal jams for a decadent experience, including:
- Nishio Matcha & Tokachi Azuki (¥480): A sophisticated combination of quality Nishio matcha cream with Tokachi azuki for a unique flavor.
- - Cream & Croissant DECO: Here, the emphasis is on visual aesthetics featuring a delightful array of flavors including:
- Tiramisu (¥530): A delightful twist featuring custard cream instead of mascarpone.
- - Cream & Croissant PETIT: A takeout box containing six adorable mini croissants perfect for sharing or as a light gift, priced at ¥1,980, with flavors that rotate through seasons.
- - Cream & Croissant TROIS: A special series made with croissant dough shaped into a cornet, offering an evolving experience as you indulge.
Complementary Drinks
The drink menu adds a special touch, featuring products like the Bloom series, which emphasizes quality brewing techniques.
- - Bloom Flat White (¥700): This introduces a richer espresso experience, along with seasonal offerings.
- - Hand Drip Coffee: Regular offerings include decaf options with a consistent selection.
Location and Design
Nestled in the heart of Nagoya, the Sakae area is known for its commercial vibrance. The store's design, created by CLOCK inc., reflects a blend of local culture and contemporary aesthetics, emphasizing comfort and social engagement. Upon entering, patrons are greeted by a visually striking circular counter and an inviting ambient space designed to encourage relaxation and conversation, blending natural materials like local red soil bricks and warm textiles to encapsulate the essence of Phi.
Conclusion
Phi Cream & Croissant aims to establish itself as more than just a dessert shop; it seeks to be a community hub that brings people together over the shared enjoyment of beautiful and delicious creations. With its grand opening scheduled for November 21, this new destination promises to be a delight for both locals and visitors alike, providing a vibrant mix of flavors, aesthetics, and cultural richness that embodies the spirit of Nagoya.
For more information, visit their official Instagram @phicreametcroissant.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.