Super-Sod Expands into Texas, Enhancing Turfgrass Offerings through Strategic Acquisition

Super-Sod Expands into Texas



In a significant move, Super-Sod, a leader in the premium sod and turfgrass industry, has expanded its footprint into Texas following its recent acquisition of Tri-Tex Grass. This strategic decision allows Super-Sod to extend its market reach from the Southeastern United States directly into the Lone Star State, enabling it to serve a broader array of customers and meet the growing demand for quality turfgrass products.

About Tri-Tex Grass


Established in 2004 and based in Granbury, Texas, Tri-Tex is renowned for its extensive production and supply of turfgrass across approximately 1,500 acres. With five operational farms and five retail locations in the Dallas-Fort Worth area, Tri-Tex has built a solid reputation for quality in a competitive market. The company's product lineup includes sought-after sod varieties such as TifTuf® Bermuda, Zeon® Zoysia, and Certified Tifway 419—all of which are now aligned with Super-Sod’s existing offerings in the Southeast U.S.

This acquisition is not just a simple expansion; it equips Super-Sod to better cater to various customer segments in northern and central Texas. These include landscapers, residential homeowners, sports venues, golf courses, and municipalities that increasingly seek premium turfgrass options.

A Bright Future Ahead


Executive leadership from both Super-Sod and Heartwood Partners expressed enthusiasm for the acquisition. Ben Copeland, Jr., CEO of Super-Sod, shared his excitement about entering the Texas market and collaborating with Tri-Tex’s team. He emphasized the potential for delivering high-quality turfgrass solutions to an even wider audience throughout the Southern U.S.

James Sidwa, Managing Partner of Heartwood Partners, highlighted the strategic importance of this acquisition as a major step in Super-Sod's geographic expansion ambitions. He noted that this move reinforces Super-Sod’s position as a leader in the turfgrass industry, with a unique blend of quality products and strong market presence.

With more than $1.4 billion in investments and commitments under its management, Heartwood Partners remains committed to driving long-term growth for its portfolio companies. Their approach incorporates a lower-leverage policy designed to foster partnerships with management teams, alongside a distinct emphasis on organic growth and strategic acquisitions.

The Bigger Picture


The acquisition of Tri-Tex Grass is a promising chapter in Super-Sod's growth narrative. By tapping into the Texas market, the company is positioning itself to address not only the existing demand but also to enhance its operational capabilities and deliver exceptional quality products. As various sectors including retail and agriculture demand higher-quality products, Super-Sod intends to leverage this expansion for sustainable growth in the coming years.

This acquisition signifies not just a geographical extension but a commitment to quality, choice, and customer satisfaction that is expected to reverberate positively through the industry.

Topics Consumer Products & Retail)

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