RollickEngage Enhancements Drive Digital Retailing in Outdoor Industries

Rollick, a frontrunner in digital marketing solutions for outdoor recreation, marine, and industrial sectors, recently made a splash at AIMExpo with significant upgrades to its RollickEngage product, formerly known as RollickDR. These enhancements are designed to elevate customer engagement and increase the volume of quality leads for Original Equipment Manufacturers (OEMs) and dealers within the industry.

The introduction of RollickEngage marks a pivotal shift in how businesses within these sectors can connect with digital shoppers. By offering an integrated solution for various consumer needs such as quote requests, special promotions, trade-in options, and pre-qualification processes, RollickEngage aims to effectively convert online visitors into qualified prospects.

Key Features and Integrations

Recent updates have strengthened RollickEngage's utility, showcasing its versatility and responsiveness to market demands. Among the most notable enhancements are:

1. Web Provider Integrations: This feature allows for seamless embedding into OEM and dealer websites through external APIs, delivering a fully branded digital retailing experience. Moreover, the new agreements with industry website providers enable dealers to request exclusive CTAs to allow all lead activities to go through RollickEngage.

2. USAA Special Offers: Aimed at USAA members, this benefit allows website visitors to discover how to redeem offers that can amount to as much as $3,000 from select manufacturers, broadening the product's appeal and utility.

3. AI-Powered Notifications: Dealers gain access to intelligent summaries aggregated from consumer browsing activities, allowing them to target high-value leads efficiently.

4. Expanded Financial Integrations: Collaborations with institutions such as Priority One Financial and U.S. Bank enable multi-lender pre-qualification and pre-approval capabilities, streamlining the financing process for consumers.

5. Reserve Now Functionality: Through integrations with services like Kenect and Stripe, dealers can now allow potential buyers to pay deposits online, simplifying the purchasing process.

6. Enhanced Texting Integration: The addition of Kenect's texting capabilities offers dealers a fast and personalized method of connecting with potential buyers, fostering a stronger engagement experience.

Industry Adoption and Success Stories

The increase in RollickEngage adoption can be vividly illustrated through the example of Poulsbo RV, a prominent RV dealership with multiple locations in the northwest. Since implementing RollickEngage for all lead collection on its website, Poulsbo RV has reported a significant uptick in lead submissions and customer interactions. Tony Labriola, the Marketing Director at Poulsbo RV, highlighted the transformative effect of RollickEngage, stating, "Since fully implementing RollickEngage, we've experienced a significant increase in lead submissions and customer engagement. As someone dedicated to driving innovation, I can confidently say this tool has been transformative for our website."

Future Enhancements

Looking ahead, Rollick has outlined plans to leverage AI further in 2025, including adding an AI response module capable of answering basic inquiries and guiding users through the shopping journey. Additionally, the integration with RollickNurture will allow for personalized communication based on user interaction data, enhancing the overall customer experience.

Commitment to Innovation

Bernie Brenner, the CEO of Rollick, expressed his optimism about the platform's future, stating, "Our goal is to continually push the boundaries of what's possible in digital retailing. The recent rebranding and enhancements we’ve made to RollickEngage underscore our commitment to creating innovative tools that enhance shopper engagement and improve dealer efficiency."

By embracing these new features and innovations, RollickEngage is poised to help dealers and OEMs navigate the increasingly digital landscape, providing essential tools designed to convert curious browsers into loyal customers. For those interested in exploring RollickEngage further, demos with Rollick's sales team can be easily arranged through their website.

About Rollick

Founded in 2017 and based in Austin, Texas, Rollick has rapidly gained traction as an indispensable technology partner for manufacturers and dealers in the powersports, RV, marine, and industrial sectors. The company’s software solutions streamline enterprise lead management, digital retailing, inventory marketing, and post-sale customer experiences. With over 135 OEMs and 3,500 dealers in their repertoire, Rollick is committed to enhancing the digital shopping experience for all outdoor recreation enthusiasts.