#Japan #Tokyo #SHOO・LA・RUE #Shoo ice plus #Cool Fashion

Introducing the Shoo ice plus Series

As summer approaches, the demand for comfortable and cool clothing rises. On July 3rd, Arkas International, a member of the World Group, introduced their latest series of cooling fashion, Shoo ice plus. This collection, from the popular women's fashion brand SHOO・LA・RUE, is set to make a splash in the fashion world, offering garments that emphasize remarkable coolness and comfort, essential for the warmer months.

Overview of the Shoo ice plus Series

The Shoo ice plus series features garments crafted from innovative materials that boast a Q-max value of 0.14 or higher. This value indicates a fabric's ability to provide a cooling sensation upon contact with skin, offering a refreshing experience even on the hottest days. The Shoo ice series is known for its commitment to providing exceptional comfort, and with the Shoo ice plus line, the brand elevates this experience further.

Key Highlights of the Series:
1. Superior Cooling: The Shoo ice plus series includes items made from high-performance fabrics designed to keep you cool throughout the day.
2. Diverse Product Range: From basic tanks to stylish wide pants, the series caters to various style preferences and occasions.
3. Unique Technologies: The incorporation of Xylitol processing enhances the cooling properties, reacting to moisture from sweat to deliver an even more refreshing feel.

Featured Products

The Shoo ice plus series boasts an exciting array of products that appeal to women of all ages and styles:

1. Super Ice Series:

• - Ultra Cooling Basic Tank Top

Price: ¥1,489 (tax included)
Available Sizes: S/M/L/LL
Colors: White, Black, Taupe

This essential tank top is a wardrobe staple, reliable for daily wear and designed to provide maximum coolness.

2. Lightweight Easy Wide Pants:

• - Cool Touch/UV Protection/Washable

Price: ¥3,989 (tax included)
Colors: Black (solid), Navy, Taupe

These wide pants blend comfort with functionality, perfect for casual outings while keeping you protected from UV rays.

3. Karorin Series:

• - Cooling Transition Dress

Price: ¥4,989 (tax included)
Colors: Black, Orange, Navy, Blue Green
Available Sizes: S/M/L/LL

Focusing on style and comfort, these dresses react to moisture to enhance cooling, making them perfect for summer wear.

4. Dolman Hoodie:

• - Long Sleeve UV Protection Hoodie

Price: ¥4,989 (tax included)
Available Sizes: S/M/L/LL
Colors: Black, Light Beige

Designed with a unique surface texture, this hoodie is both practical and trendy, making it a perfect addition to any summer wardrobe.

Where to Buy

The Shoo ice plus collection is available at various shopping centers nationwide and can also be found on the official online store. Customers can browse the full product lineup to find their favorite items.

Conclusion

Don’t let the summer heat get in the way of your style. The Shoo ice plus series, with its commitment to comfort and functionality, ensures you stay cool and trendy. Visit your nearest store or shop online to experience the refreshing sensation of Shoo ice plus today!