#Japan #Tokyo #B2B Marketing #Partner Success #Novasell

Partner Success Joins Forces with Novasell to Elevate B2B Sales

In an exciting move for the marketing landscape, Partner Success Inc. has officially commenced a partnership with Novasell Inc., both headquartered in Tokyo, Japan. This collaboration aims to bolster the support offered to businesses seeking to secure crucial sales opportunities by effectively showcasing their product strengths.

The Purpose Behind the Collaboration

The initiative, dubbed as the “PartnerSuccess Passport,” has already been successfully adopted by over 150 businesses as a risk-free marketing referral system. By steering away from traditional sales methods, the system promotes new customer touchpoints through referrals and affiliate marketing.

On the other side, Novasell has built a robust marketing platform that identifies “search volume” as a key response metric. The platform is designed to deliver necessary solutions for business growth, focusing on maximizing return on investment by eliminating reliance on subjective judgments and streamlining processes.

The synergy arising from this partnership seeks to integrate the distinct merchandise appeal with optimized delivery routes, setting the stage for a new wave of dependable business discussions without the reliance on old-fashioned sales tactics.

Key Initiatives Launched by Both Companies

1. Creative Design and Lead Generation Optimization

Novasell will bring its expertise in video advertising and campaign design together with the listing and partnership capabilities found in the PartnerSuccess Passport. This collaboration is engineered to enhance both engagement and adaptability within marketing strategies.

Together, the companies will support the entire customer engagement journey from initial touchpoints to confirmed appointments by providing ongoing assistance throughout the process.

2. Co-Hosting B2B Events and Seminars

Through collaborative seminars, both companies will present successful cases and strategies in B2B marketing. They aim to provide practical and relevant information to address the specific challenges faced by target companies, along with effective follow-up support.

3. Creating New Customer Connections Using Shared Networks

By blending Novasell’s advertising network with Partner Success’s referral foundation, the partnership looks to accelerate outreach towards a target audience characterized by high conversion rates for potential business discussions.

Announcement of Co-Hosted Seminar

In line with their new partnership, the two companies will hold the following co-hosted seminar:

• - Event Name: B2B Marketing Strategy Night - Insights from Novasell President, Masaki Tabe, on Finding Breakthroughs with Startups and Large Corporations
• - Date: August 27, 2025
• - Time: 18:00 to 20:00
• - Format: In-person (with some recorded content planned)
• - Location: WeWork Kamiyacho Trust Tower, 4-1-1 Toranomon, Minato City, Tokyo (23rd Floor)

Main Content:

The seminar will include discussions between Partner Success and Novasell on marketing strategies from a business perspective and their method of communication. Additionally, guests from B2B companies will present redesigns of their marketing strategies during live sessions, followed by a question-and-answer segment as well as networking opportunities.

Target Audience:

Marketing department personnel, sales planning representatives, and business executives.

Registration:

Register here

Vision of PartnerSuccess Passport

At the core of our mission is the desire to create a world where reliable referrals ensure that outstanding products reach those who need them effectively. This involves not just delivering information but also thoughtfully designing the journey to help potential customers understand and appreciate the value of the products.

Our collaboration with Novasell marks a significant step towards establishing an infrastructure that enhances how we communicate and deliver products, as well as the quality of connections made.

Perspectives from the Leadership

Masahiro Nagata, CEO of Partner Success: “Our partnership with Novasell has clarified the pathway for our listed businesses to accurately express their strengths, transitioning them into business discussions more effectively. We aim to merge our capabilities in production and delivery design to assist companies in expanding their market reach.”

Masaki Tabe, President of Novasell: “Through our collaboration with Partner Success, we look to redefine the role of creativity in the B2B space and build frameworks that lead to successful outcomes. Our goal is to establish new standards in visualizing and communicating product appeal.”

Company Overview

Company Name: Partner Success Inc.
CEO: Masahiro Nagata
Founded: September 2019
Location: 4-1-1 Toranomon, Kamiyacho Trust Tower, Minato City, Tokyo, Japan, 23rd Floor
Business Focus: Offering the referral market “PartnerSuccess Passport” along with agency strategy consulting
Website: partnersuccess.co.jp

Company Name: Novasell Inc.
CEO: Masaki Tabe
Founded: February 1, 2022
Location: 1-3-1 Azabudai, Azabudai Hills Mori JP Tower, 19th Floor, Minato City, Tokyo, Japan
Business Focus: Operates the marketing platform “Novasell”
Website: novasell.com