#USA #New York #Clean Beauty #Purdori #RO-ICE+

Purdori Skincare: A Rising Star in the Beauty Industry

In the ever-evolving world of skincare, few brands have made as significant an impact as Purdori. Launched in late 2023, this sustainable skincare line, rich in botanical ingredients, has won numerous accolades in less than a year, establishing itself as a frontrunner in the beauty market.

A Year of Recognition

Purdori's inaugural year has seen remarkable achievements, presenting itself as a covetable brand among consumers and beauty aficionados alike. Its dedication to both high-quality ingredients and sustainable practices has not gone unnoticed. The brand was celebrated for its impeccable standards at multiple beauty award ceremonies, including the prestigious Cosmopolitan Hong Kong's Best of the Best Beauty Awards, where it won 'Best Skincare Collection' and was highlighted as the 'Best Clean Beauty Brand' at Vogue Hong Kong's 2024 Beauty Awards.

Additionally, Purdori’s star product, the innovative RO-ICE+™ serum, garnered the 'Best Clean Beauty Serum' title from Harper's BAZAAR Hong Kong, further solidifying its position as an innovator within the clean beauty movement.

Noteworthy Distinctions in the United States

Crossing the seas to the United States, Purdori has continued to achieve remarkable milestones, celebrated at the BELLA 2024 Beauty Awards where its Nourishing Eye Cream was awarded 'Best Eye Skincare,' and the Soothing Cleanser took home the award for 'Best Cleanser.' BELLA Magazine consistently highlights top products across beauty, health, and lifestyle, solidifying Purdori’s reputation as a trusted brand.

Purdori has achieved widespread recognition through media coverage, amassing features in over 100 outlets that collectively reach approximately 2.8 billion readers. Major television networks like WPIX-TV in New York City and WGN-TV in Chicago spotlighted Purdori's rise in the beauty world, while the Nourishing Eye Cream won accolades in the Daytime Chicago's 2024 Beauty Awards.

Social Media Surge

Purdori's growth isn't limited to awards. In the past year, the brand witnessed explosive growth on social media channels. Purdori's Instagram account, @purdori.usa, ballooned from 2,200 followers to 20,800, while its TikTok following surged from 1,600 to 12,500 by the end of 2024 – a testament to the brand's resonating appeal with a younger audience eager for eco-friendly and effective skincare solutions.

Marketing Director, Amy Tse, expressed enthusiasm over the heightened interest in Purdori, stating, "We’re thrilled to see the news about Purdori is spreading and more consumers are discovering Purdori. We worked with top scientists and chemists to perfect Purdori's gentle formulations. As our U.S. customer base continues to grow, we have additional new products in development and look forward to providing our customers with new skincare offerings in the coming year."

The Purdori Philosophy

At the core of Purdori’s philosophy is a commitment to sustainability and innovative formulation. Unlike many skincare products that rely heavily on water, Purdori utilizes a proprietary RO-ICE+™ blend as its primary ingredient, an ingenious formula comprising ice plant extract, rose water, and aloe vera. This unique blend not only ensures that every Purdori product is packed with effective botanicals but also plays a role in conserving water resources.

Moreover, Purdori is committed to making a difference beyond the skincare realm. For every product sold, the brand donates one dollar to Water.org to help provide safe drinking water globally, reinforcing its role not merely as a beauty product provider but as a socially responsible entity.

With a range of products spanning toners, serums, creams, lotions, eye creams, and cleansers, Purdori proves to offer a comprehensive skincare regimen suitable for all skin types. The innovative use of the RO-ICE+™ formula demonstrates that luxury skincare need not compromise environmental integrity.

As Purdori continues on its forward trajectory, beauty enthusiasts can look forward to exciting new product developments in 2025, marking it as a brand to watch for many years to come.