In an exciting partnership, SOMETHING, a renowned women's jeans brand with a history dating back to 1979, and Sanrio's beloved character Hello Kitty are teaming up for an exclusive collection set to launch on June 10, 2026. This collaboration embodies the brand's core philosophy: 'Girls will always look beautiful.' It promises to deliver stylish and trendy denim for women, designed with both comfort and aesthetics in mind.
The highlight of this collection is the 'Kao Hana Design Series,' a contemporary interpretation of the iconic 'Hello Kitty Kao Series' first popularized in the late 1990s. The playful pieces feature an all-over print of Hello Kitty, appealing to both nostalgic fans and new customers alike. The collection includes the following items:
1. BOOT CUT Jeans (Available in 2 Variants)
These jeans are based on SOMETHING's hugely popular 101F Boot Cut silhouette, which captured the hearts of many in the late '90s. To add a fun twist, there are multiple Hello Kitty designs incorporated in the pocket linings, rivets, and leather labels.
- - Sizes: XS, S, M, L
- - Price: ¥22,000
2. PEPLUM BUSTIER
A versatile peplum bustier that offers two-way styling, this top is perfect for a layered look with the Boot Cut jeans. It captures the current trends while providing a retro vibe.
- - Size: Free
- - Price: ¥16,500
3. APRON BUSTIER
This trendy apron-style bustier can also be styled alongside the Boot Cut jeans. Its design is both fashionable and functional, making it a must-have piece for any wardrobe.
- - Size: Free
- - Price: ¥16,500
4. EMBROIDERY KNIT (Available in 3 Colors)
This sleeveless knit top is not only stylish but also features excellent breathability and moisture-wicking properties, making it an ideal choice for summer. Pair it with the bustiers to showcase the Hello Kitty details for a playful layered look.
- - Size: Free
- - Price: ¥12,100
5. PLUSH TOY
Embodying SOMETHING's essence, this plush toy is made from premium denim fabric, offering a rich texture that becomes increasingly beloved over time. Its sophisticated color palette combines cuteness with adult charm.
- - Size: Free
- - Price: ¥5,280
6. DENIM TOTE BAG
Featuring a unique discharge-printed denim, this tote bag showcases two different designs on each side, perfect for gifting.
- - Size: Free
- - Price: ¥16,500
7. FACE TAG
This playful accessory can be used as a bag charm or a keychain attachment, adding a touch of whimsy to your everyday items.
- - Size: Free
- - Price: ¥3,080
8. MINI TOTE
Despite its compact size, this mini tote bag is spacious enough to hold your essentials, with a unique inner lining design.
- - Size: Free
- - Price: ¥4,400
9. MAKE POUCH
This mini pouch stands upright and provides stability, making makeup application more accessible. The original design on the inside adds a personal touch.
- - Size: Free
- - Price: ¥4,180
For a complete list of stores where you can find these exciting new products from SOMETHING, stay tuned. Since its inception, SOMETHING has remained dedicated to enhancing the beauty and confidence of women through the perfect fit and innovative designs in affordable denim. The brand is committed to evolving with the times, ensuring it meets the changing needs of today's women while maintaining a fun and fresh approach to fashion.