#Japan #Tokyo #Sustainable Food #Floatmeal #Walffia

Floatmeal Hosts Pop-Up at Sustainable Food Museum

Floatmeal, a startup based in Sapporo, Hokkaido, is creating waves in the sustainable food sector by participating in a one-month pop-up event at the Sustainable Food Museum, operated by Sustainable Food Asia (SFA) in Minato, Tokyo. This unique opportunity invites visitors to experience Floateal, a drink derived from Walffia, a type of water plant known for its high nutritional value. Scheduled for December 2025, this pop-up aims to provide a delicious and sustainable alternative for health-conscious consumers.

The pop-up initiative is part of SFA’s Sustainable Food Innovation Program (SFIP), which supports startups focused on sustainable food solutions with the goal of expanding into Southeast Asian markets. Each month, the Sustainable Food Museum collaborates with different companies to introduce unique, limited-time menus, allowing visitors to explore cutting-edge sustainable food products.

During Floatmeal’s pop-up, visitors will be able to taste the Floateal drink, carefully crafted to deliver a high concentration of nutrients in a convenient form. As modern life becomes increasingly hectic, the drink provides an easy way to incorporate essential nutrients into daily routines without sacrificing taste. Through this event, Floatmeal hopes to connect with potential partners for future collaboration in product development and manufacturing.

Event Details

• - Duration: December 1 (Mon) - December 26 (Fri), 2025
• - Hours: Weekdays from 10:00 AM to 5:00 PM
• - Venue: Sustainable Food Museum, 1-17-8 Nishishinbashi, Minato, Tokyo
• - Menu: Floateal drink

The Vision Behind Floatmeal

President Moana Kitamura emphasizes Floatmeal’s dedication to promoting sustainable nutrition for all. She expresses the company’s aim to not just present a product, but to share the motivations behind their drink creation and the importance of Walffia as a sustainable ingredient. It’s a chance for attendees to think about simple, sustainable choices they can make in their everyday lives.

Floatmeal operates with the vision of providing sustainable nutrition to everyone, addressing future food scarcity issues through the development and mass production of Walffia. This water plant requires minimal hydroponic space and water usage, making it an eco-friendly option for food ingredients. Floatmeal is leveraging unique microbial technology to create a reliable production method.

Seeking Collaborations

In addition to showcasing Floateal, the pop-up seeks to establish partnerships for OEM (Original Equipment Manufacturer) opportunities and future product development. Any companies interested in collaborating on maximizing the value of Walffia are encouraged to reach out.

Related Events

During the pop-up, SFA will also host a discussion and tasting event titled “Sustainable Food Showcase vol.12: Changing the Future of Food with New Protein Sources – Plant-based, Seaweed, and Walffia” on December 11, 2025. Floatmeal, along with other participating companies, will present their initiatives and visions for sustainable protein. Iwasaki Kazunari, responsible for corporate sales and business development at Floatmeal, will represent the company at this event.

Speaker Profile: Kazunari Iwasaki, born in Tokyo, graduated from Waseda University and joined Fujifilm. He worked on diversifying business in healthcare during the digital transformation era of photographic film. After joining ZACROS, focusing on decarbonization and sustainable ventures, he discovered Floatmeal’s promising material and vision, subsequently contributing to their mission of integrating Walffia into everyday society.

For more details about the event, visit: Sustainable Food Showcase.