TUNAG Surpasses 1,200 Companies Using Its Organizational Improvement Platform

Stamen Co., headquartered in Chiyoda, Tokyo, has announced that its organizational improvement platform, TUNAG, has exceeded 1,200 corporate users as of August 2025. This milestone highlights the growing demand for effective organizational solutions in a rapidly changing business landscape.

Market Background and TUNAG's Growth

In recent years, the push for human capital management has intensified, with companies striving to create "workplaces that inspire employees" and improve employee retention and performance. Emerging as a significant management challenge, organizations are increasingly implementing survey and talent management tools to enhance engagement and reduce turnover. However, many have encountered the issue that these tools often do not lead to tangible behavioral changes at the operational level.

In light of these challenges, Stamen has developed TUNAG, a platform that focuses on embedding organizational culture and fostering improvements through concrete actions. Since its launch in 2016, TUNAG has gained traction in various sectors, including logistics, manufacturing, retail, and healthcare. The number of companies utilizing the platform has now reached 1,200, with a cumulative total of over 80,000 initiatives and programs implemented via TUNAG. Additionally, the platform is increasingly playing a crucial role in enhancing communication quality within decentralized organizations, particularly as remote work has become more prevalent.

To further enhance user experience, Stamen plans ongoing product updates, including a revitalization of task features and calendar functionalities in 2024, with an additional portal feature slated for 2025. TUNAG aims to remain a practical infrastructure supporting companies in building effective organizational structures, continuously concentrating on value delivery and functionality development.

Future Prospects

Driven by the mission to "connect people and organizations," TUNAG aspires to strengthen its position in the HR landscape through three strategic axes:

1. Development of Industry-Specific Products: Stamen is enhancing its "multi-market strategy" by aligning sales strategies and feature development with the unique characteristics of target industries. In addition to providing products tailored to the logistics sector, such as "TUNAG for LOGISTICS," it is also catering to labor unions via "TUNAG for UNION." The company is working on expanding its offerings to cover manufacturing, retail, healthcare, and beyond.

2. Development of New Features: TUNAG will continue to evolve capabilities that facilitate organizational diagnostics and talent development. These enhancements aim to promote meaningful work experiences for employees and strengthen decision-making processes for management and HR departments.

3. Utilization of Data: With over 140,000 users across 1,200 companies, TUNAG plans to leverage user data to refine feature development and support implementation efforts. Adopting a data-driven approach will empower the platform to provide tailored organizational operations support based on individual company needs.

About TUNAG

TUNAG is an integrated platform designed to enhance organizational productivity and reduce turnover rates by facilitating internal communication and information sharing. With a user base exceeding 140,000 as of August 2025, TUNAG distinguishes itself from traditional engagement services, which often focus on surveys and analytics. Instead, TUNAG emphasizes practical support, incorporating features tied to daily activities, such as internal social networking, recognition programs, and operational frameworks that guide companies toward actionable solutions for their organizational challenges.

Another key strength of TUNAG is its design and user interface, which facilitates accessibility for non-desk workers, ensuring high engagement rates even in remote and multi-site environments. By supporting not just surveys but also cultivating organizational culture through "connectivity" and "reciprocity of gratitude," TUNAG emerges as a formidable player in the HR tech landscape.

What TUNAG Offers (Some Highlights)

- Company announcements and WEB internal reports
- Messages from the CEO and appreciation messages
- One-on-one meetings and daily reports
- Internal point systems and employee profiles
- Internal recognitions, training materials, and organizational diagnostics, among others.

For more information: TUNAG Official Site
Case Studies: TUNAG Case Studies

About Stamen Co.

Founded in 2016, Stamen Co. operates with the mission of delivering inspiration and spreading happiness to as many people as possible. Following steady business growth, it went public in December 2020. The company offers various HR Tech services, including TUNAG and "Watchy," a cloud-based IT asset management and operation log management tool.

Company Name: Stamen Co.
CEO: Tahei Onishi
Tokyo Headquarters: 6-6-2 Kojimachi, Chiyoda, Tokyo
Nagoya Headquarters: 1-14-8 Shimo Hiroi, Nakamura, Nagoya
Founded: August 2016
Employee Count: 145 (as of March 2025)
Stock Code: 4019
Website: Stamen Co.