#Japan #AI Operations #SaaS Tools #Shibuya #Mer Corporation

Addressing the Core Issues of AI and SaaS Implementation

In the ever-evolving landscape of technology, many companies have adopted AI and SaaS tools with high hopes of enhancing efficiency and productivity. However, according to a recent study, approximately 70% of businesses encounter significant challenges post-implementation. Mer Corporation, a leading firm based in Shibuya, Tokyo, seeks to tackle these pervasive problems with a novel framework encapsulated in their concept of AI Operations.

The Underlying Challenges

Many organizations that integrate AI technologies and SaaS solutions face a disheartening reality - they possess the tools but fail to derive tangible results. Among the most recurrent issues are:

• - Lack of Utilization: Employees are not fully leveraging the tools provided.
• - Data Fragmentation: Crucial data remains siloed across departments, preventing comprehensive analysis.
• - Disjointed Tools: Various tools operate in isolation, disrupting workflow continuity.

These hurdles stem not from the deficiencies in the tools themselves, but from a fundamental absence of a well-designed operational structure – a concept Mer refers to as Operations.

The Concept of AI Operations

To address these systemic challenges, Mer proposes the innovative AI Operations framework. This strategic approach advocates not merely for isolated tools but for a comprehensive redesign of an organization’s operational structure that inherently integrates AI capabilities.

AI Operations encompasses revising five crucial elements: Data, Process, Role, Automation, and Integration. Through this lens, organizations can:

• - Visualize Operational Structures: Clearly outline the existing operational framework to identify gaps.
• - Implement Solutions: Utilize AI, SaaS, and integration platforms to create seamless workflows.
• - Ensure Adoption: Foster an environment where tools are naturally integrated into daily operations.
• - Promote Continuous Improvement: Establish ongoing review cycles based on data insights, ensuring processes remain relevant and efficient.

This holistic approach enables a transformative shift from organizations that rely on personal effort to those driven by systematic structures, ultimately achieving long-term business goals.

Three Pillars Supporting AI Operations

Mer’s strategy hinges on three foundational services aimed at facilitating AI Operations:
1. BASE: Powered by Pipedrive - an AI CRM platform used by over 100,000 organizations across 179 countries. This layer concentrates on consolidating customer information, activity, and sales data, establishing a robust foundational database essential for sustaining continuous growth.

2. STRUCTURE: Known as diver - provides AI-driven business automation, addressing the entire spectrum from tool selection to integration. This ensures that all organizational elements are aligned under a cohesive operational framework conducive to ongoing productivity.

3. DATA: Utilizing LeadPool - an AI lead database that houses extensive data on over 5 million companies and 8 million contacts, enabling businesses to make informed decisions backed by solid data rather than intuition.

Revamping Communication Through the New Website

On January 7, 2026, Mer Corporation revamped its official website, systematically showcasing:

• - Definitions and Principles of AI Operations.
• - Five Key Pillars and Four Implementation Steps that comprise the AI Operations structure.
• - Service offerings categorized into DATA, STRUCTURE, and BASE.
• - Success stories demonstrating the effectiveness of AI Operations in various organizational contexts.
• - Insightful content on the evolving operational structures in the AI era.

This is more than just a design update; it reflects a paradigm shift from merely choosing tools to structuring effective operations. The new messaging and informational design emphasize the significance of developing a proactive operational structure.

Leadership Insights

Tomoharu Sawaguchi, CEO of Mer Corporation, shared his perspective:
"Many businesses invest in AI and SaaS technologies, but results will elude them if they fail to cultivate an effective operational structure. Strategies and talents are meaningless without a solid foundation. The focus must now shift from organizations that rely on people’s efforts to those that operate through established systems. Through the AI Operations framework, we can integrate and implement cohesive operational structures. The website renewal is our first step toward disseminating this philosophy and sharing practical knowledge."

Future Endeavors

Looking forward, Mer aims to:

• - Disseminate knowledge about AI Operations, compiling best practices across industries.
• - Build a community for shared learning among practitioners in AI Operations.
• - Accelerate support through the launch of two forthcoming services in 2026 that will enhance the implementation of the AI Operations framework.

Company Overview

Mer Corporation, founded on February 14, 2020, is headquartered in Shibuya, Tokyo, and specializes in AI business automation. Its offerings include the AI CRM platform Pipedrive, automation support via diver, and the data-rich lead database LeadPool. More information can be found at Mer's website.

Contact Information

For inquiries regarding this release or to request interviews, please reach out to the public relations department at Mer Corporation via email at [email protected] or through the contact form on our website.

Conclusion

Mer Corporation is at the forefront of redefining how businesses implement AI and SaaS tools, enabling organizations not just to adapt but to thrive in an ever-changing digital landscape.