#Japan #Tokyo #FamilyMart #Summer Products #Cold Noodles

Exciting Surge in Cold Noodles Sales

FamilyMart, a major convenience store chain based in Minato, Tokyo, is thrilled to announce a remarkable 160% sales increase in its cold noodles category compared to the week before the launch of its promotional campaign. This surge highlights the popularity of their newly revamped summer menu featuring a variety of cold noodle dishes, perfect for the hot weather.

Starting from May 13, 2025, FamilyMart began its “Umai Noodle” campaign, emphasizing greater taste and customer satisfaction. The campaign has not only revitalized sales of cold noodles but also contributed to a 110% increase in the sales of fried noodle categories compared to last year. Signature dishes like Osaka Ohsho's five-grain fried noodles and Shin-Shin's Hakata fried ramen have particularly caught the attention of noodle lovers nationwide.

As the temperatures rise—with initial reports of 35°C days already being recorded—this summer is predicted to be hotter than usual, making cold noodles an even more appealing option for many. With the seasonal transition marked by the arrival of the rainy season starting in Okinawa and Amami on May 22, followed by nationwide forecasts for early June, consumers are searching for refreshing meal options.

Exciting New Offerings

In response to customer demand, FamilyMart will launch the revitalized Zaru Soba, made with a higher ratio of coarse-milled buckwheat flour, promising an even better texture and taste. Starting May 27, 2025, customers can indulge in this dish, complemented by a specially crafted dipping sauce that enhances the sharp aroma of soy sauce.

New Product Details: Zaru Soba

• - Name: Zaru Soba with Stone-Milled Buckwheat Flour
• - Price: 450 yen (including tax)
• - Release Date: May 27, 2025
• - Features: Enjoy the authentic aroma of buckwheat in this delicately refreshing soba dish, perfect for summer.

The summer offerings don't stop there. FamilyMart also boasts an array of exceptional cold noodle options:
1. Sapporo Junren’s Chilled Miso Tantanmen - A chilled version of the popular miso noodle dish, complete with finely crafted toppings of marinated meat and crunchy vegetables.
- Price: 598 yen
2. Ganja’s Cold Seafood Tonkotsu Mazesoba - A thick sauce inspired by the famous dipping noodle dish, served with heavy toppings like pork and bamboo shoots.
- Price: 598 yen
3. Osaka Ohsho’s Fried Noodles - A Chinese-inspired dish with a rich, savory sauce that is stirred with various vegetables and seafood.
- Price: 646 yen
4. Shin-Shin’s Fried Ramen - Captures the essence of the Fukuoka food scene in a convenient package.
- Price: 550 yen
5. Traditional Cold Chinese Noodle - A classic dish that has been given a refreshing twist, with highlights on premium ingredients.
- Price: 578 yen
6. Hokkaido-made Cold Udon - Made with locally sourced flour, creating a delightful taste of the north in every bite.
- Price: 430 yen

As FamilyMart continues to launch its new noodle offerings, they remain dedicated to their mission: to provide customers with recipes that offer convenience and a connection that feels almost familial. Offering familiar and beloved tastes is just one way they strive to reach every corner of the community.

In a scorching summer, savoring these cool and tasty noodle dishes is the perfect solution. Don’t miss the chance to enjoy the revitalized flavors and find solace in a bowl of refreshing cold noodles from FamilyMart this season!