#Japan #Sensitive Skin #Tokyo #BabySmile #Mercy Care

Launching BabySmile Mercy Care Series

C-STAR Co., Ltd., based in Tokyo's Minato Ward, has recently launched a brand new product within its BabySmile Mercy Care Series: a gentle, all-over body wash specifically designed for sensitive skin. Available from August 3rd, this body wash was created with babies who suffer from skin conditions like atopic dermatitis in mind, filling a gap within the existing lineup. The product promises a soft touch for delicate skin and is safe for use from newborns during bathing.

Development Background

From the outset, the Mercy Care series was developed to address skin troubles faced by infants, particularly those suffering from atopic dermatitis. With over 1,000 medical institutions across the country incorporating these products, the efficacy has been recognized. Recent studies have shown that during the neonatal period, babies often have diminished skin barrier functions, leading to increased sensitivity to food allergens.

This led C-STAR to pivot from a skincare-focused lineup to a comprehensive solution that includes gentle cleansing, targeting vulnerable skin without compromising its barrier. Working alongside dermatologists, the new body wash was developed with ingredients aimed at improving skin health and protecting against various skin issues, including atopic dermatitis and food allergies.

Product Overview

• - Product Name: Mercy Care Sensitive Skin Body Wash
• - Volume: 380ml
• - Price: 2,480 yen (excluding tax)
• - Key Features: Four essential additives that are omitted for delicate skin:

- No parabens (preservatives)
- No artificial coloring
- No ethanol
- Fragrance-free

• - Safety Tested: Effectiveness trials conducted with newborns.

Key Ingredients for Improved Skin Barrier Function

1. Moisture Improvement: Calendula Extract
- The inclusion of medicinal herb calendula offers anti-inflammatory and hydrating properties, helping to prevent skin itchiness and inflammation.

2. Barrier Function Support: Three Types of Ceramides
- Ceramides are essential for maintaining the skin barrier against dryness and other skin troubles.

3. Hydration: Two Types of Hyaluronic Acid
- Maintaining skin moisture is crucial; hence, the product employs both penetrating and moisture-retaining hyaluronic acid, ensuring long-lasting hydration from within and on the skin's surface.

4. Controlling Skin Microbiome: Fucoidan
- Fucoidan, a natural polysaccharide, is included for its unique ability to reduce Staphylococcus aureus, often present in atopic dermatitis skin lesions.

Usage Guide

To use, simply dispense an appropriate amount of foam into your hand and gently wash your hair and body, making sure to rinse thoroughly. Suitable for bathing from the newborn phase onward.

About Mercy Care Series

This skin care series is outstanding for its high moisturizing and low-stimulation properties, making it compatible with steroid treatments. Developed under the guidance of dermatologists, Mercy Care is aimed explicitly at babies and supports the skin barrier function to reduce the risk of worsening skin troubles and new occurrences of skin conditions.

Unique Qualities of Mercy Care: Four Additive-Free Features

The Mercy Care series omits potentially harmful ingredients to protect the delicate skin of infants. The formulation enables the skin barrier to remain strong while minimizing the risk of worsening skin issues.

Scientific Validation

Clinical studies conducted by Osaka Medical University have assessed the safety and efficacy of Mercy Care in young children with dry skin and mild atopic dermatitis. Children aged between three and twelve exhibited notable relief from itching and increased skin moisture levels when using products from the Mercy Care series.

Availability

The Mercy Care Sensitive Skin Body Wash is available for purchase on the official C-STAR shop and will soon launch on platforms like Rakuten Market, Amazon, and Yahoo! Shopping.

Official Shop: BabySmile Official Site - Enjoy the introductory 30% discount campaign!

For further inquiries, contact C-STAR Co., Ltd. via phone at 03-6711-5500 or email at [email protected].