New HIROFU Colors
2026-03-31 06:51:53

HIROFU Introduces Stunning New Colors in Their CMH Leather Collection

Exciting New Colors from HIROFU's CMH Series



HIROFU, a reputable women's bag brand under the World Group, is thrilled to announce the addition of two beautiful new colors to their popular CMH (Chrome H) leather collection. Beginning April 1, these new colors, POMELO and WISH, will be available online and at all HIROFU stores across the country, just in time for the spring season.

The Essence of HIROFU



Founded in 1978, HIROFU has built a strong reputation for its basic yet timeless designs that blend simplicity with modern elegance. Their focus on a simple, minimal, and contemporary style has appealed to customers seeking quality and longevity in their accessories. HIROFU's products, which include shoes, bags, and small leather goods, are primarily showcased in department stores nationwide.

Unique Leather Material: CMH



The CMH (Chrome H) series is renowned for using exclusively crafted soft and supple chrome-tanned cowhide leather. This original material offers a consistent texture while showcasing an exquisite color palette that has earned it a loyal following. The matte finish of CMH leather, combined with intricate embossing patterns, adds a layer of sophistication to the vibrant new colors.

Introducing POMELO and WISH



The two new colors added to the CMH collection bring a refreshing touch to spring wardrobes.

1. POMELO: This light, powdery yellow has a soft hue similar to beige, reminiscent of blooming flowers. Its delicate nature allows it to blend seamlessly with browns and grays, injecting a subtle spring vibrance into everyday outfits.

2. WISH: A bright, playful viridian green, WISH provides a burst of optimism and energy. Its vivid shade enhances the refreshing feel of spring, harmonizing effortlessly with monochrome palettes or neutral tones like beige and gray, making it a versatile addition to any wardrobe.

Stunning Creations from the New Color Line



  • - Vita CMH Leather Shoulder Bag S 2WAY: Priced at 79,200 JPY (tax included).
  • - Duo CMH Leather Tote Bag S 2WAY: Available for 93,500 JPY (tax included).
  • - Piumeno Bifold Wallet: Priced at 57,200 JPY (tax included).
  • - Accessories Charm: Available for 19,800 JPY (tax included).

For those eager to update their collection, HIROFU invites you to visit your nearest store or explore the online shop to view these beautiful new additions.

Explore More



To learn more about these new colors and browse the entire collection, check out HIROFU's online store: HIROFU Online Store.

Follow HIROFU on Instagram for updates and style inspiration, and connect with them on LINE for exclusive offers.

HIROFU's Brand Concept



At HIROFU, the commitment to simplicity, minimalism, and contemporary design guides their offerings. Since its inception, HIROFU has continued to create products that emphasize the quality of materials, ensuring each item is timeless and cherished beyond fleeting trends.

Company Overview


  • - Name: Hirofu Co., Ltd. (A subsidiary of World Group)
  • - Representative: Yoshiko Sasaki
  • - Location: 3-1-31 Minami Aoyama, Minato, Tokyo 107-0062, Japan
  • - Corporate Site: World Group Corporate
  • - Official Online Store: World Group Online Store



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Topics Consumer Products & Retail)

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