#USA #Duluth Trading #Mount Horeb #Buck Naked #Max Gluteus

Duluth Trading Company Launches Max Gluteus

Duluth Trading Company, widely known for its innovative workwear and humorous branding, is taking its fun-loving spirit to new heights with the introduction of Max Gluteus. This eye-catching mascot, shaped aptly to represent an essential part of the human body, is more than just an amusing character; it symbolizes the company’s commitment to providing high-quality underwear for hardworking Americans.

The new advertising campaign is titled "For Folks Who Work Their Butts Off," emphasizing the dedication and labor of individuals who give their all in their daily lives. Max Gluteus, in his animated form, is set to be the face of this campaign, helping to shine a spotlight on the importance of comfort and integrity in the most necessary apparel: underwear.

The Vision Behind Max Gluteus

Duluth Trading has long been a leader in the underwear market, combining fun designs with functionality. Their underwear line, which includes various styles and over a hundred colors, is intrinsically tied to the brand’s philosophy of catering to those who refuse to compromise on their comfort—especially when it comes to their most tactile garments. The character of Max Gluteus was carefully crafted to represent this spirit.

SVP of Product Development, Ricker Schlecht, stated, "Folks can't take life on with their own two hands if their undies are on life support." This playful yet earnest tagline captures the essence of what Max Gluteus is all about. He acts as a reminder that individuals should have the confidence to tackle their day, knowing that their underwear has their back—quite literally.

A Cheeky Campaign with Heart

The clever campaign, developed in collaboration with creative agency Planet Propaganda, encapsulates Duluth’s cheeky personality and distinctive voice. Max Gluteus will be prominently featured across various media platforms including digital, social, and retail advertisements. The mascot shines in settings that resonate with active lifestyles, whether it be during college basketball tournaments, professional hockey games, or social media interactions.

This humorous yet heartfelt approach underlines the brand's special connection with its audience. Garth Weber, SVP of Brand and Marketing, noted the uniqueness of Max's journey to approval within the company and added, "For Max, the G.L.U.T.E., it was worth the effort. In him, we have an ambassador who keeps the cheek (sorry, had to) and celebrates our unrivaled fandom for our unders."

Underwear Week Celebration

In celebration of Max Gluteus's unveiling, Duluth Trading is also organizing Underwear Week from March 30 to April 5. This week will present special savings on their beloved underwear lines, including:

• - $18 Men's Buck Naked® Underwear
• - $15 Women's Buck Naked Underwear
• - $22 Men's Armachillo Underwear
• - $13 Women's Dang Soft Underwear
• - 25% off women's bras
• - $10 select men's and women's underwear patterns

This promotion aligns perfectly with their campaign’s core message, reinforcing the commitment to provide quality products at value prices.

Engineering Comfort with Innovation

Duluth Trading’s underwear is not just about the laughs; it's about meeting the needs of real people who demand comfort and durability. With features such as moisture-wicking technology and designs that eliminate common pitfalls like chafing and sagging, Duluth’s offerings aim to support active individuals in every endeavor.

The combination of laughter and reliability in Max Gluteus adds a powerful marketing element that aims to engage customers while reinforcing the brand's values. As Max glides into audiences' hearts and homes, Duluth Trading Co. is poised to further solidify its dominance in the underwear market.

Explore and Engage

To view the new campaign video and get acquainted with Max Gluteus, visit Duluth Trading's campaign video and explore the collection of best-selling underwear at duluthtrading.com/underwear.

Overall, Max Gluteus is more than just a mascot—he's a symbol of reliability, comfort, and fun, echoing the sentiments of those who work tirelessly every day, ensuring that they do so with confidence and comfort beneath it all.