#Japan #Tokyo #Culinary Festival #Rice Flour

Experience the Taste of Domestic Rice Flour

Tokyo is hosting a unique event aimed at boosting the usage of domestic rice flour, part of the 'Tokyo Rice Flour New Knowledge Campaign'. This initiative is designed to increase demand for rice flour produced in Japan, which ultimately contributes to the improvement of the nation’s food self-sufficiency rate. The event, focused on expanding the consumption of local rice flour, will take place primarily throughout February, offering a delightful chance for food lovers to savor the charm of rice flour products.

Event Highlights

1. Rice Flour Bread & Sweets Fair (Limited to February, Weekly Rotation)

The fair will feature a wide variety of rice flour breads and sweets from participating stores, allowing visitors to enjoy diverse offerings that change weekly. The event will be hosted at the Marunouchi Happ.STORE, located in the Mitsubishi Building at 2-5-2 Marunouchi, Chiyoda-ku, from February 2nd (Monday) to February 28th (Saturday), excluding Sundays and public holidays.

2. Restaurant Fair Featuring Rice Flour Dishes

For a limited time, select restaurants will offer unique menus incorporating rice flour. This includes 17 stores under the Margo Group, which will provide special items from January 30th (Friday) to March 1st (Sunday). One notable participant is 800°DEGREES located at Shibuya, featuring a rice flour crispy Margherita pizza available from February 16th (Monday) to March 9th (Monday).

Special Giveaway

Participants can join a giveaway by purchasing rice flour products worth 300 yen or more. Customers can upload a photo of their receipt on a designated site between January 19th (Monday) and March 1st (Sunday). A total of 140 winners will be selected to receive special Tokyo products.

The 'Tokyo Rice Flour New Knowledge Campaign' website will provide information about various restaurants offering rice flour gourmet dishes and details on ongoing events, making it an essential resource for those looking to indulge in this versatile ingredient.

The Advantages of Rice Flour

Rice flour, made from domestically produced rice – a staple food for the Japanese – has gained attention due to improvements in milling technology, which have broadened its applications. Here are some key features of rice flour:

• - Health Benefits: Rice flour is gluten-free and contains a well-balanced amino acid profile, which contributes to a lower oil absorption rate, making it a healthy choice for many dishes.
• - Unique Textures: It offers a variety of delightful textures, such as chewy, crispy, fluffy, and creamy, making it perfect for diverse culinary creations.
• - Ease of Use: Rice flour is easy to work with; it doesn’t clump easily, making clean-up a breeze, and recipes often require shorter cooking times.

Join us in celebrating the exquisite flavor and versatility of domestic rice flour at these exciting events in Tokyo. Whether you're an adventurous eater or simply looking to enjoy healthy, delicious food, there's something for everyone to enjoy!