Carrot Rx Unveils 'Flex Program' to Optimize Fertility Benefits for U.S. Employers

Carrot Launches the Carrot Rx 'Flex Program'

In a significant move, Carrot, a leader in the fertility and family care industry, has rolled out its innovative Carrot Rx 'Flex Program' designed specifically for U.S. employers. This program aims to provide comprehensive pharmacy benefits that maximize savings for both companies and their employees when it comes to the costly aspect of fertility medications.

A New Era for Fertility Benefits

Announced on October 23, 2025, the Carrot Rx Flex Program offers a customizable solution for employers looking to enhance their existing fertility benefits. With growing concerns over the high costs associated with fertility treatments, Carrot is stepping in to make these vital resources more accessible and affordable. The program allows employers—regardless of whether they currently utilize Carrot's services for medical coverage—to leverage Carrot Rx's advantages.

This flexibility presents a unique opportunity for companies in all 50 states to seamlessly integrate fertility pharmacy benefits. Whether combined with existing plans or served as a standalone option, the Carrot Rx Flex Program caters to a variety of needs, ensuring that employees receive the necessary support for their fertility journeys.

Saving on Fertility Medications

One of the standout features of the Carrot Rx Flex Program is its focus on price transparency. Fertility medications through Carrot Rx can be significantly cheaper—sometimes more than 50% lower than traditional medication pricing associated with cycle-based billing for in vitro fertilization (IVF). As highlighted by the company, this pricing strategy can result in substantial cost savings for employers. For example, an employer could potentially save close to $5,000 every time an employee undergoes a fertility treatment.

When combined with a fertility benefits program that covers IVF, utilizing Carrot Rx could lead to an estimated $15,000 in savings per employee each year. This ensures that employers not only provide essential support for their employees' fertility needs but also manage their expenditures effectively.

Empowering Employers and Employees

Carrot's founder and CEO, Tammy Sun, emphasizes the importance of choice and control within the program, stating, “Medication costs are one of the biggest barriers to fertility care. We’re helping employers act on this pressing issue to make fertility care more affordable for more people.” By enhancing flexibility in how these services are provided, Carrot Rx positions itself as both a cost-saving and supportive resource for those facing fertility challenges.

The Flex Program further introduces an option for members to purchase certain prescription drugs directly through the federal TrumpRx platform, allowing for cash-pay transactions while still benefiting from Carrot's comprehensive coverage for additional necessary medications.

A Commitment to Support

According to Hilary Bartlett, Chief Product Officer at Carrot, the Flex Program underscores a commitment to affordability combined with robust support systems. “If members can find a lower price on certain medications through a public discount program, they should be able to utilize it, and still have Carrot guiding them through their full treatment. It’s flexibility without fragmentation.”

Carrot: Leading the Way in Fertility Care

Carrot has established itself as a comprehensive platform dedicated to fertility and family care. The organization supports individuals and families through significant milestones, offering clinical excellence, significant cost savings, and a seamless member experience. Serving a wide array of clients, Carrot's services span from preconception to pregnancy, IVF, male-factor infertility, and beyond.

With localized support available in over 170 countries and 25 languages, Carrot's human-centered approach ensures that high-quality, personalized care is accessible to everyone, no matter where they are located. The launch of the Carrot Rx Flex Program is poised to revolutionize how employers tackle fertility benefits—they now have the tools to provide meaningful support while also reducing financial burdens.