Japanese Food Brands to Showcase at AXIA Japan Expo in Manila, Indonesia
AXIA Japan Expo: A Gateway for Japanese Food Brands in the Philippines
On May 3, 2026, the AXIA Japan Expo will take place in the central district of Makati, Manila, organized by AXIA Promotion & Trading Philippines Corporation. This event aims to support Japanese companies entering the Philippine market by hosting a large-scale consumer sampling project. It will feature 10 leading Japanese food manufacturers, including notable names like Koiwai Dairy Products, Iwatsuka Confectionery, and Yamaki.
The expo will engage with 100 local consumers, gathering their genuine feedback on various products. This initiative is crucial for assessing the acceptance and adaptability of Japanese products in a rapidly growing market like the Philippines. Feedback on aspects like flavors, pricing, and packaging will be collected to help Japanese companies shape their strategies as they navigate this market.
Focus of the Project: Providing Confidence in an Uncertain Market
The interest in Japanese products is soaring in the flourishing Philippine market. However, comprehensive data on local tastes, pricing acceptability, and packaging impressions is currently lacking. The AXIA Japan Expo will be held in a hotel setting that attracts the upper-middle-class demographic, creating a conducive environment for thorough research and feedback collection. This setup aims to significantly assist Japanese businesses in making informed decisions about market entry.
Participating Companies (10 in total)
- - Koiwai Dairy Products Co., Ltd.
- - Iwatsuka Confectionery Co., Ltd.
- - Sanritsu Confectionery Co., Ltd.
- - Sengoku Co., Ltd.
- - Yamaki Co., Ltd.
- - (And five other Japanese companies)
Continuous Support for Market Entry
AXIA Promotion & Trading is committed to providing comprehensive support for Japanese companies aiming to establish a presence in the Philippines. This includes not only large-scale surveys like the AXIA Japan Expo but also tailored test marketing, local distribution channel development, and regulatory research. Companies seeking to evaluate local acceptance of their products quickly can benefit from ongoing support facilitated through our local entity, AXIA Promotion & Trading Philippines Corporation.
Event Details
- - Venue: Holiday Inn Makati (Makati, Philippines)
- - Activities: Tastings and trials by 100 local consumers, qualitative and quantitative surveys, acceptance analysis.
We are open to conducting similar research and support services. For inquiries, please contact us at the details provided below.
Company Overview
- - Name: AXIA Promotion & Trading Philippines Corporation
- - Address: 9th Floor Sinocan Corporate Center, ASEANA Business Park, Bay City, Brgy. Tambo, 1701 City of Parañaque, NCR, Philippines
- - Business Focus: Market entry support for the Philippines, test marketing, channel development, sales support, corporate establishment guidance.
- - Email: [email protected]
- - Website: AXIA Philippines
Contact for this Project
- - Company: AXIA Promotion & Trading Philippines Corporation
- - Contact Person: Kaneda
- - Email: [email protected]
Join us at the AXIA Japan Expo to explore the vast potential of Japanese products in the Philippine market!
Topics Consumer Products & Retail）
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