#USA #New York #Digital Twin #Hanshow #NexShelf

Hanshow Unveils NexShelf at NRF 2026

On January 16, 2026, at the National Retail Federation (NRF) conference, Hanshow, a global leader in electronic shelf labels (ESLs) and innovative digital retail solutions, showcased its latest product, NexShelf. This cutting-edge offering is designed to transform traditional retail shelving into dynamic, data-driven assets capable of delivering real-time insights and operational efficiency.

Transforming Retail Shelves Into Smart Data Hubs

NexShelf aims to address a critical gap in modern retail0s by enhancing how products are displayed and managed on shelves. Despite being one of the most vital expressions of retail, shelves have historically lagged in digital innovation. With NexShelf, Hanshow steps into the breach by integrating high-precision positioning and artificial intelligence (AI). Each shelf operates as a digital asset, allowing retailers to obtain accurate data on product placement and inventory levels all from one unified platform.

The Backbone of the Digital Twin Retail Experience

NexShelf is pivotal to the concept of a Digital Twin retail store. By offering centimeter-level location intelligence powered by Hanshow’s cutting-edge ESL Nebular Ultra and AI-driven N5 cameras, NexShelf allows for the real-time reflection of physical shelf conditions. This precision not only helps retailers promptly identify misplaced or missing products but also ensures compliance with planograms and reveals potential out-of-stock situations without manual checks.

Scalable Open Connectivity

NexShelf operates on a dual-mode communication architecture, combining Hanshow's patented low-power HiLPC protocol with Bluetooth compatibility and open integration capabilities. This design not only boosts reliability in densely packed retail environments but also allows for seamless connectivity with third-party systems and cloud platforms. As a result, this approach minimizes infrastructure complexity and energy consumption, making large-scale shelf digitalization more economically viable.

Beyond Visibility: Transforming Data into Actionable Intelligence

Beyond real-time visibility, NexShelf incorporates AI capabilities that convert shelf data into actionable insights. Retailers can shift from delayed reporting to real-time decision-making, enhancing labor efficiency, minimizing lost sales, and swiftly optimizing pricing and promotional strategies. Moreover, NexShelf allows for 3D shelf visualization and Digital Twin rendering, ensuring that store teams, headquarters, and brand partners have access to live representations of shelf executions.

Laying the Foundation for the Future of Retail

As Shiguo Hou, CEO of Hanshow, states, "NexShelf is not just a smart shelf solution; it is the foundational layer for the Digital Twin store of the future." By providing visibility and measurability of shelf conditions, NexShelf empowers retailers and brands to transition from reactive operations to proactive decision-making. Positioned as the core data layer of Hanshow's broader Digital Twin framework, NexShelf connects in-store smart hardware with cloud-based SaaS services. Looking ahead, it is set to integrate with complementary in-store technologies like smart carts and automation systems, establishing a scalable platform for future operational excellence, retail media, and data-driven growth.

Conclusion

Hanshow's NexShelf represents a significant leap in the evolution of retail management, merging physical retail environments with digital intelligence to foster smarter shopping experiences. As the retail landscape continues to evolve, solutions like NexShelf will be at the forefront, paving the way for a more connected, efficient, and responsive retail future.