J. Lohr Vineyards Launches Revamped Brand Identity for ARIEL Vineyards, Leaders in Alcohol-Removed Wine

Refreshing the Spirit: J. Lohr Vineyards Unveils ARIEL’s New Brand Identity

J. Lohr Vineyards & Wines, a pioneer in the non-alcoholic wine sector, has recently introduced a stylish overhaul to its ARIEL Vineyards brand. Renowned for crafting premium alcohol-removed wines, ARIEL Vineyard's new branding reflects a significant commitment to quality and modern aesthetics. Since its inception in 1985, ARIEL has enjoyed the reputation of leading the charge in the alcohol-removed market and is now adapting to the changing preferences of consumers with a fresher look.

The update comes amid increasing demand for high-quality non-alcoholic beverages. Today's modern drinkers, including the influential Gen Z demographic, are increasingly favoring premium options without the added alcohol. Industry reports indicate that the non-alcohol beverage market is the fastest-growing segment in the U.S., witnessing a 20% surge in sales between 2021 and 2022, proving the category’s potential and resonance with newer generations.

The newly revamped packaging of ARIEL wines features airy designs and captivating botanical illustrations reminiscent of wellness and balance, striking a chord with today's conscious consumer. Not only does the new look embody sophistication, but it also aligns with sustainable practices, including the use of a lightweight bottle and an updated screw cap that reduces environmental impact.

With a QR code on the back of each bottle, consumers are invited to engage more deeply with the ARIEL brand. This digital addition leads to a wealth of information detailing ARIEL Vineyards’ history, its innovative practices, and the elaborate process that makes their non-alcoholic offerings so sought after.

At the heart of producing these exceptional wines is the patented reverse osmosis technique developed by J. Lohr Vineyards. This sophisticated process gently extracts alcohol while preserving the natural profiles of the wine, delivering an experience that mirrors that of traditional wines devoid of the alcohol content.

Jerry Lohr, the organization's founder, emphasizes how ARIEL Vineyards emerged from a need for quality non-alcoholic wine choices at a time when the market was nearly barren of such options. "Leveraging our expertise in crafting some of the finest artisanal wines, we fine-tuned a process that allows us to present premium wine experience without the alcohol. We’re excited to introduce this updated branding to appeal to a new wave of consumers looking for quality non-alcoholic alternatives, without compromising taste or experience,” he stated.

The wines included in the ARIEL lineup consist of Cabernet Sauvignon and Chardonnay varieties. Both are cultivated from J. Lohr Vineyards’ expansive estate that boasts more than 4,000 acres of Certified California Sustainable vineyards. Crafted under the professional guidance of master winemaker Steve Peck, each bottle of ARIEL showcases the dedication to quality synonymous with J. Lohr wines.

Tasting notes reveal that ARIEL’s Cabernet Sauvignon features rich flavors of black currants, cherries, and chocolate mixed with a hint of oak, while the Chardonnay intertwines buttery apple flavors with tropical fruit character, producing a product that is gluten-free and significantly lower in calories than a standard serving of wine.

ARIEL Vineyards has established a presence not only nationally but also internationally. The new packaging design is set to hit restaurants and retailers, with online availability commencing in early 2025. This notable rebranding initiative stands as a testament to J. Lohr Vineyards & Wines’ commitment to sustainability while delivering high-quality, innovative products designed for a discerning and health-conscious consumer base.

Founded 50 years ago, J. Lohr Vineyards and Wines remains family-owned and offers an extensive array of award-winning wines while pushing the envelope in the alcohol-removed category. The distinguished winery consistently aims to blend tradition with modernity, a mission that is clearly reflected in their latest project with ARIEL Vineyards.

For those interested in exploring the delightful offerings from ARIEL Vineyards or to discover more about J. Lohr’s extensive portfolio, visit their online platform at jlohr.com.