#Japan #Tokyo #Real Estate #Ikken Construction #BizPot

BizPot's Innovative Dialogue on Home Transition

In a recent episode of the business dialogue show "BizPot," the focus was on a groundbreaking real estate service called "Rakuie Baikyu" provided by Ikken Construction, one of the core companies of the Iida Group Holdings, based in Tokyo. This service aims to redefine the traditional standards of home transitions by addressing the common dilemma many face: whether to sell first or buy first in the moving process.
The show was produced by ohpner Co., based in Shibuya, Tokyo, and has been broadcast on platforms including Radio Osaka and BizPot's official YouTube channel. Additionally, short clips from the series have been utilized in a taxi advertisement campaign, effectively reaching a diverse audience through multiple media channels.

Understanding BizPot

"BizPot" serves as a unique platform that bridges the gap between brand recognition gained through commercial efforts and the actual decision-making process of consumers. Over the course of approximately 40 minutes, it aims to transform listeners’ perceptions from superficial familiarity to profound understanding and trust in the services discussed.

The show’s strengths include its seamless integration of program production with offline advertising, thanks to ohpner's accolades as the third-largest taxi media advertising agency in Japan as of the first quarter of 2026. The approach is economical, providing consistent pricing whether utilizing a single episode across multiple offline media or engaging directly with Radio Osaka, which adds credibility to the campaign. The package also includes a year-long archive on YouTube, viewing guarantees, and extended rights for use on various company-owned media platforms.

This Episode's Theme

In this episode, the discussion featured Kenichi Abe, the head of the Life Design Division at Ikken Construction, along with serial entrepreneur Shuuzo Narita. They explored the topic of revolutionizing conventional home transition paradigms by eliminating the binary choice of selling first or buying first. The conversation delved into the development background and distinctive features of the "Rakuie Baikyu" service, as well as the ideals it embodies.

When dealing with significant decisions such as real estate transitions, it's crucial to alleviate the anxieties stemming from a lack of information. The "Rakuie Baikyu" service combines informative dialogue with offline advertising initiatives, utilizing engaging short videos for taxi ads to convey essential insights about the service.

Discovering Rakuie Baikyu

"Rakuie Baikyu" seeks to establish a new, financially and emotionally considerate way for customers to transition to new homes. One of its remarkable features is its "free rent period," which allows clients to continue residing in their sold property for up to one year rent-free after signing a rental agreement. Furthermore, Ikken Construction covers relocation expenses to ease both the burden and costs associated with moving. However, certain stipulations apply, such as limits on moving expenses (up to 500,000 yen) and additional fees that arise during the sale process, like property taxes and management costs upon closing.

About ohpner Co.

As a leader in offline advertising and marketing consultancy, ohpner assists businesses in achieving growth through innovative strategies. From the selection of media types—like mobility advertising and taxi ads—to creative production, ad distribution, and measuring effectiveness, ohpner provides comprehensive marketing solutions tailored to each client's needs.

If you're interested in our advertising packages or would like to explore collaborative opportunities with BizPot, reach out for more details about our past successes and advertising effects.