Switch Media to Present at MarkeZine Day 2026 Autumn Conference on Media Management Strategies

Switch Media Takes the Stage at MarkeZine Day 2026 Autumn

Switch Media, a leading AI advertising data platform based in Minato, Tokyo, is set to share its innovative strategies at the upcoming MarkeZine Day 2026 Autumn event. This marketing conference, organized by Shoei-Sha's MarkeZine editorial team, will take place in Chiyoda, Tokyo, on September 8th and 9th, 2026.

Session Details

- Date & Time: September 8, 2026, from 17:25 to 17:55
- Session Topic: Enhancing Investment Efficiency through Media Management: Kao’s Data-Driven Decision Making Practices
- Speakers: Toshiharu Koide from Kao Corporation and Toshiaki Kato from Switch Media

The session will delve into how companies can maximize the effectiveness of media investments while still contributing to overall business outcomes. Notably, Kao has been at the forefront of pushing for improved Return on Invested Capital (ROIC) by fostering collaboration between its financial planning and marketing departments. They focus on building a data-driven decision-making structure that empowers effective media management.

Kao's approach revolves around creating new communication opportunities through initiatives like media production that integrates television with area marketing and the development of mini-programs for corporate branding. These innovative strategies are aimed at balancing cost-efficiency with business contribution.

During this session, Switch Media and Kao will highlight how they utilize AI to visualize sales effectiveness across television commercials and digital ads, thereby providing marketing support that is guided by the brand owners. This is a unique opportunity for those interested in enhancing their organization’s media investment decision-making skills to learn from industry leaders.

To register for the session, please visit here.

Event Overview

- Event Name: MarkeZine Day 2026 Autumn
- Organizer: Shoei-Sha's MarkeZine Editorial Team
- Date: September 8-9, 2026
- Venue: JP Tower Hall & Conference, 2-7-2 Marunouchi, Chiyoda, Tokyo
- Format: On-site real event
- Participation Fee: Free (pre-registration required)
- Official URL: MarkeZine Day

Please ensure to register through the official website if you wish to attend this insightful event.

About Switch Media

Switch Media is at the cutting edge of ad technology, developing the Cross Media Insight, an AI-powered platform that manages TV and digital advertising data under unified metrics. This platform supports media budget allocation through time comparisons and cross-brand analyses. Additionally, Switch Media aids in-house digital advertising operations via its In-House Drive offering. Furthermore, it operates TVAL, which analyzes the sales impact of television commercials by linking TV contact data—gathered from Japan's largest TV viewing panel—with purchasing data from Intage.