Unleashing 110 Billion Ideas: A Guide to Business Innovation

Unlocking the Secrets of Idea Generation

On August 25, 2025, Voltage Inc., headquartered in Shibuya, Tokyo, will release a groundbreaking new book titled "Unleashing 110 Billion Ideas" by the company’s CEO, Yuji Tsutani. This essential guide presents innovative perspectives and methods for creating practical ideas, showcasing Tsutani’s extensive experience in the industry.

This book distills the essence of Tsutani's journey and the diverse projects that Voltage has undertaken into actionable insights. It is designed for all business professionals, providing them with a framework to balance novelty and feasibility—the two critical components for success in today’s market.

Yuji Tsutani emphasizes the importance of generating ideas that are both fresh and executable, acknowledging that in the realm of practical business, viable concepts are paramount. The book serves not just as a theoretical exploration but also as a hands-on manual for everyday work and project planning.

Key Themes and Structure

The book is divided into five informative chapters:

1. Understanding Profitable Idea Generation Models: This chapter explores the systematic approaches and procedures that ensure the ideation process is aligned with business goals.
2. Identifying Problems and Solutions: Here, Tsutani clarifies how to pinpoint the issues that require innovative solutions and how to enact meaningful change.
3. Diversity in Idea Generation: Readers will learn about the value of combining various concepts to enhance creativity and output.
4. Evaluating Ideas: This chapter focuses on critiquing and narrowing down generated ideas to find the most promising ones.
5. Aligning New Business Ideas with Core Elements: This final section teaches readers how to identify unity among essential components to foster successful new business initiatives.

Through these insights, Tsutani encourages readers to adopt a proactive approach to their brainstorming sessions and to view challenges as opportunities for innovation.

About the Author

Yuji Tsutani is a notable figure in the business landscape. After graduating from the University of Tokyo’s Faculty of Engineering, he began his career at Hakuhodo. Tsutani took a significant step at the age of 29, opting for a three-year sabbatical to study film directing at UCLA in California. Upon his return to Japan, he initiated an in-house venture at Hakuhodo, turning it profitable within a year.

He later established his own company and won the MCF Special Award for a mobile multi-player game, raising 300 million yen in funding. Despite facing four years of losses, the release of a love simulation game in his seventh year propelled the company to success, achieving 12 billion yen in sales and becoming a leader in its field—recognized as the largest globally. At 47, he listed Voltage Inc. on the Tokyo Stock Exchange’s Mothers segment, and the following year, the company transitioned to the First Section, an unprecedented feat at that time. Tsutani has sustained growth of 30% annually for ten years and has earned the Deloitte Fast50 award eight consecutive times.

With over 110 billion yen in cumulative sales, his career is a testament to his innovative thinking and determination. Tsutani continues to inspire entrepreneurs and business leaders alike.

For more details, visit his official website.

Book Availability

The book is currently available for pre-order from Amazon at a price of 1,650 yen (tax included), under ISBN 978-4-8272-1526-7. Pre-orders are highly encouraged as early rankings show the book gaining significant traction and acclaim in various categories.

Stampede into the future of business innovation—grab your copy of "Unleashing 110 Billion Ideas" and discover the pathways to creative success.