#Japan #Tokyo #Healthy Food #Tokyo Innovation Base #NINZIA

NINZIA's Pop-Up Store at Tokyo Innovation Base

In an exciting move towards enhancing healthier eating, NINZIA, a texture-engineering startup based in Kobe, Japan, is holding a pop-up store at the Tokyo Innovation Base in Marunouchi. This initiative comes as part of the Tokyo Metropolitan Government's startup support event, "TIB PITCH," where NINZIA has been selected as one of the participating companies from August 1 to September 30, 2025.

At the pop-up shop, customers can discover a new range of guilt-free, high-protein snacks designed to reshape nutritional eating habits. Featured products include the remarkably unique "Too Stoic Protein Crackers" and the wheat-free, syrup-free "Morning Activity Protein Granola." These products utilize NINZIA's innovative konjac fiber technology, offering a taste experience without the guilt.

Product Overview

• - Organizer: Tokyo Innovation Base
• - Location: 3-8-3 Marunouchi, Chiyoda, Tokyo
• - Duration: August 1 – September 30, 2025
• - Products: "Too Stoic Protein Crackers" and "Morning Activity Protein Granola"

Featured Products

Too Stoic Protein Crackers

The "Too Stoic Protein Crackers" are a revolutionary snack aimed at those dedicated to fitness and health. Each bag contains 10g of protein and 5g of fiber, making it an excellent on-the-go option. Made primarily from oats and grains, these crackers are carefully crafted using NINZIA's unique texture-engineering technology, resulting in a satisfyingly crunchy snack that fits perfectly into a training or diet plan without the accompanying guilt.

Morning Activity Protein Granola

Packed with vitamins, minerals, and fiber, the "Morning Activity Protein Granola" is the ideal breakfast choice. Unlike conventional granolas that often rely on syrup or chocolate, this innovative granular treat uses konjac for binding, ensuring a hefty portion of fiber equivalent to a whole lettuce leaf per serving. With a firm texture that can be enjoyed with milk or yogurt, the granola not only promises a delightful crunch but also delivers a healthy breakfast experience that is as versatile as it is nutritious.

NINZIA PASTE: The Next Generation Konjac Material

NINZIA's proprietary material, NINZIA PASTE, represents a breakthrough in plant-based food technology. This innovative konjac material remains in a paste form without solidifying, which provides several unique characteristics. These include properties that help regulate blood sugar levels, a smooth mouthfeel different from standard glucomannan, and heat-coagulation resembling that of protein. NINZIA PASTE can be used as a healthy substitute for sugars and syrups in a variety of snacks, as well as form the basis for plant-based seafood and vegan meats, making it a versatile ingredient for future food products.

NINZIA’s Vision for the Future

NINZIA is not merely a health food company or a plant-based brand; it is a technology-driven organization focused on creating enjoyable eating experiences. By leveraging the kaizen principles of traditional Japanese konjac fiber, NINZIA aims to allow everyone to enjoy their food freely. Recognizing that eating is not solely about nourishment but also joy, NINZIA addresses the challenges faced by people with dietary restrictions due to conditions like diabetes, hypertension, obesity, and allergies. By prioritizing the functional benefits of fiber and exploring the extraordinary properties of konjac, NINZIA is committed to delivering world-class food technology to promote inclusive and enjoyable eating experiences.

For more details about NINZIA and their products, visit their official website at NINZIA Official Site or check out their online shop NINZIA Online Shop.