#Japan #Tokyo #REED Diffuser #BONUQUE #NIKO LIFE

Introduction to BONUQUE's Reed Diffuser

On May 17, 2025, a fresh name in self-care and home fragrance, BONUQUE, will unveil its latest creation: the Reed Diffuser White Line. Developed under the concept of 'lunar phases,' this innovative product promises to transcend traditional home fragrances by merging art with scent, all crafted by the skilled hands of artisans. Exclusively available at the pop-up stores in AOYAMA and Osaka's Grand Green, this launch invites customers to embrace beauty and wellness in their daily lives.

Craftsmanship and Design

The Reed Diffuser White Line distinguishes itself with a stunning moon-shaped wooden accessory created from high-quality lumber. Each piece is meticulously carved and polished by expert craftsmen, resulting in a glossy finish that elevates it beyond mere fragrance into the realm of functional art. The product epitomizes the philosophy of incorporating beauty into everyday life, combining scent and decor seamlessly.

The diffuser’s design reflects the brand's ethos: 'Whether you feel like a waning crescent or a full moon, love yourself in all your changes.' This metaphorical representation speaks to embracing one's evolving self, reminding users to appreciate both moments of fullness and those of transition.

Community-Driven Fragrance Selection

In an impressive community-centric initiative, BONUQUE engaged its audience of NIKO LIFE followers by conducting a survey among its fan community of around 1,000 members. Participants voted on two fragrances that made it to the final selection: 'Jasmine Bouquet' and 'Garden.' Both fragrances encapsulate the harmonious influences of nature, aiming to elevate everyday experiences into something special.

Jasmine Bouquet

The Jasmine Bouquet invites users into a blissful embrace of delicate jasmine flowers. Its bright, uplifting scent transforms the mundane into the magical, making daily moments feel extraordinary.

• - Top Notes: Jasmine, Lilac, Magnolia
• - Middle Notes: Rose, Violet, Lily of the Valley, Iris, Cedarwood
• - Base Notes: Amber, Musk, Vetiver, Raspberry

Feedback from the community describes it as a gentle fragrance that brings tranquility, fitting perfectly into any home environment without overwhelming the senses.

Garden

The Garden fragrance offers an immersive experience, reminiscent of strolling through a riot of blooming flowers. Its fresh, green scent facilitates deep breaths and evokes a sense of rejuvenation, making it the perfect antidote to daily chaos.

• - Top Notes: Orange, Lemon, Ylang Ylang
• - Middle Notes: Jasmine, Rose, Violet, Lily of the Valley
• - Base Notes: Patchouli, Amber, Cedarwood

Surveys reflect a consensus that it provides a refreshing return to the present, conjuring soft, floral images with each inhale.

A Product of Passion and Sustainability

The two-year development journey of BONUQUE aimed to foster a fragrance that felt like lasting furniture. Every aspect—from the angle of the wood cuts to the selection of coating materials for the reeds—was meticulously examined. The final Reed Diffuser, showcasing lasting utility as a decorative piece, boasts an enduring quality that enhances both the olfactory and visual appeal of any space.

In line with BONUQUE’s commitment to sustainability, the launch will accompany the release of a 150 mL refill bottle, demonstrating an eco-friendly approach by encouraging the reuse of its wooden elements. Moreover, any leftover materials generated during production will be upcycled into new products or donated to local schools for woodworking classes, furthering the brand’s dedication to sustainable practices.

Launch Details

Product Features

• - Name: Reed Diffuser White Line - Jasmine Bouquet / Garden
• - Volume: 150 mL
• - Price: ¥13,400 (incl. tax) / Refill ¥8,900
• - Launch Date: May 17, 2025 (pop-up exclusive)
• - Availability: At Pasand by ne Quittez pas AOYAMA and Grand Green Osaka pop-up stores, and online from May 20.

Pop-Up Store Information

Pasand by ne Quittez pas, AOYAMA Store

• - Dates: May 17 - May 30, 2025, Mon-Fri 11:00-19:00, Sat/Sun and Holidays 11:00-18:00
• - Address: 3-7-3 Kita-Aoyama, Minato-ku, Tokyo

Pasand by ne Quittez pas, Grand Green Osaka Store

• - Dates: May 17 - May 30, 2025, Daily 11:00-21:00
• - Address: 5-54 Daibukucho, Kita-ku, Osaka

The event does not require reservations, but will issue numbered tickets during peak times.

Conclusion

BONUQUE continues to build a narrative around nurturing self-care through beautifully designed products. With the Reed Diffuser White Line, the intersection of scent and design promises to create spaces filled with comfort and elegance, inviting everyone to find their wellness in flux.