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New Private Data Removal Solution from Iris® Powered by Generali

In a digital age where personal information is constantly at risk of exposure, Iris® Powered by Generali has stepped up to offer a vital service aimed at empowering customers to protect their online identities. The recently introduced Private Data Removal solution is designed to actively help individuals manage and minimize their online digital footprints and guard against potential threats.

This innovative service works by routinely scanning various people-search platforms and data broker sites, searching for publicly available personal details. It identifies sensitive information including addresses, phone numbers, family members' names, and employers, which could potentially be misused by fraudsters for impersonation or scams. With the alarming rise in identity theft and online fraud, Iris® recognizes the significance of taking a proactive approach to digital security.

How It Works

Once customers activate the Private Data Removal feature through the Iris API Suite or the OnWatch® Portal, the solution begins a systematic annual scan for their personal information. Should any data be identified online, Iris® takes immediate action by submitting removal requests automatically on the customer's behalf. This hands-on management not only saves customers from the hassle of dealing with data breaches but also keeps them informed about the status of these removal requests.

According to Paige Schaffer, the CEO of Iris® Powered by Generali, “People-search websites and data brokers have become a gold mine for fraudsters. The average person now has literally thousands of data points circulating online – often without ever even realizing it.” This service aims to retrieve that control and give customers a sense of security in a world filled with data insecurity.

Visibility and Accountability

A significant advantage of the Private Data Removal solution is that it allows businesses partnering with Iris to showcase scan results and provide their customers with transparency regarding their exposure. This higher level of accountability can enhance the trust customers place in brands, especially when they see concrete results, such as the number of removals completed recently—“22 removals completed this month,” for example.

Businesses that integrate this service, whether through APIs or via the OnWatch® Portal, can also offer customers detailed records of exposures, status updates on removals in progress, and even self-removal instructions, ensuring a more comprehensive understanding of their data landscape.

As identity protection becomes an increasingly complex necessity in our digital world, the Private Data Removal feature from Iris® positions itself as a vital tool for those wishing to maintain their privacy. It signifies a shift towards more proactive data protection strategies, moving beyond traditional monitoring services.

The Bigger Picture

The unveiling of this feature coincides with the increasing public awareness of privacy concerns. Iris® has also released a new white paper that delves into the growing risks associated with publicly accessible personal data and outlines the strategic importance of services like Private Data Removal in contemporary identity protection efforts. Those interested can download the white paper from the Iris website to learn more about this pressing issue.

For businesses looking to elevate their service offerings, the ability to protect customer data with proactive measures not only differentiates one’s brand in a competitive marketplace but also reinforces a commitment to upholding consumer privacy. With cyber threats continuing to evolve, staying one step ahead can be the key to success.

For more information on Iris® and their suite of identity protection solutions, visit their official website here. By ensuring that customers have the tools they need to shield themselves in a potentially harmful digital landscape, Iris® Powered by Generali is setting a new standard in identity protection.