Unveiling Hokkaido Nouveau's Summer Collection 2025
Nagging cravings for unique sweets during the summer? Hokkaido Nouveau, a prominent brand from Morimoto Co., Ltd., is set to captivate your taste buds with a seasonal collection themed “Summer in Hokkaido is Haskap”. This delightful offering will be available at Daimaru Tokyo and Daimaru Sapporo from July 16 to July 29, 2025.
Celebrating the Essence of Haskap
Hokkaido Nouveau, established in the fall of 2024, aims to showcase Hokkaido’s seasonal ingredients through limited-edition sweets. After an overwhelming response to its spring collection, the brand is ready for another wave of enthusiastic customers. The summer collection emphasizes the magnificent haskap berry, celebrated for both its tartness and sweetness.
The collection will feature up to six sweets, aimed at bringing the true taste of Haskap to your palate. With Haskap as the centerpiece, the new products promise a delightful experience that captures the essence of summer in Hokkaido.
Limited-Time Offerings to Anticipate
This summer, Hokkaido Nouveau introduces an array of exquisite sweets crafted with freshly harvested haskap berries. Here’s a sneak peek at some of the treats:
Haskap Jewelry Nouveau
Price: ¥2,380 (tax included for a set of 6)
A unique offering available only once a year, the Haskap Jewelry encapsulates the essence of haskap from three farms in Atsuma, Chitose, and Furano. Each piece embodies a special connection with the producers.
Haskap Jelly Nouveau
Price: ¥2,380 (tax included for a set of 6)
This delightful jelly aims to perfectly balance the natural sweetness and tartness of haskap. The luxurious texture dissolves beautifully in your mouth, providing a sensational taste experience.
Haskap Jam Nouveau
Price: ¥1,680 (tax included for a 170g jar)
Made with an abundance of local haskap, this unique jam delights the senses with its rich aroma and flavor, achieving an exquisite balance of sweetness and acidity that epitomizes the summer taste.
Haskap Butter Sand
Price: ¥1,130 for 4 pieces; ¥2,260 for 8 pieces (both include packaging)
Savory and slightly bitter crispy cookies filled with a delectable blend of haskap jam and rich butter cream. Perfect for minimalists who appreciate sophistication in flavor.
Haskap Chocolate Cookie
Price: ¥980 (tax included for a set of 6)
With a refreshing hint of haskap, these cookies offer a melt-in-your-mouth experience enhanced by velvety chocolate. Ideal for summer with a design that ensures they stay intact at room temperature.
Special Limited Offer at Daimaru Sapporo
Price: ¥1,944 for 6 pieces (requires refrigeration)
A luxurious treat made from haskap cultivated in Atsuma, this traditional French sweet, ‘Pâte de Fruit’, exemplifies the highest quality and freshness, providing a luscious amalgamation of flavors.
The Heart of Hokkaido’s Bounty
Every purchase contributes to supporting local producers, reinforcing the significance of local consumption. Haskap Day, celebrated on July 7, serves as a reminder of when this phenomenal berry reaches peak ripeness, further emphasizing the importance of using only the freshest ingredients available.
The dedication of Morimoto Co., Ltd., based in Chitose, Hokkaido, shines through in each product. With over 76 years of expertise in crafting sweets and a commitment to regional produce, the collaboration with local farmers enables the creation of seasonal delicacies that resonate with consumers.
Engaging with Art and Craft
Hokkaido Nouveau doesn't just stop at defining its culinary profile. It's intertwined with the artistry of Hokkaido’s renowned ceramic artists, providing a multifaceted experience that enhances the appreciation for each sweet. Visitors can explore visually stimulating content through the special online site, experiencing the story and essence of Hokkaido sweets in a creative way.
With the summer collection just around the corner, mark your calendars from July 16 to July 29. Make sure to visit the pop-up stores located at Daimaru Tokyo and Daimaru Sapporo to indulge in these exceptional seasonal delights and witness the charm of Hokkaido’s summer.
For inquiries, contact the Morimoto Customer Service Center at 0120-24-4181 during business days. Don’t miss this chance to celebrate summer through the exquisite offerings of Hokkaido Nouveau!
Visit the official Hokkaido Nouveau website for more details on the collection and stay connected through their Instagram for the latest updates.