#Japan #AI Development #Chiyoda #Hotlink #X Advertising

Hotlink Leverages AI for Enhanced Efficiency in Advertising Operations

Hotlink, a social media marketing support company based in Chiyoda, Tokyo, has implemented an innovative advertising operation system, using artificial intelligence (AI) to boost efficiency remarkably. This system has led to a 44% reduction in internal communication costs associated with handling X (formerly Twitter) advertisements, while also cutting down the time spent on ad submissions by 39%.

Quantitative Effects of Efficiency Improvements

To assess the impact of the new system, a survey and time-tracking analysis were conducted, revealing significant gains in operational efficiency. The personnel using the system include members managing client interactions and performance analysis, as well as those handling backend operations such as ad submissions and daily management. Feedback from the team confirms the positive outcomes:

• - "We have successfully reduced communication costs between front-end and operational staff, allowing us to devote more time to critical tasks such as strategic planning," said a member from the front-end team.
• - "With reminder features, we anticipate fewer overlooked tasks and more manageable schedules," commented an operations team member.

Survey Overview

• - Target Group: Hotlink's Ad Technology and Social Media Marketing Divisions
• - Number of Valid Responses: 19
• - Period: July 7–10, 2025
• - Format: Online survey, where qualitative feedback was quantified based on set criteria to calculate average reductions in work hours and communication volumes.

Reduction Metrics

• - For submission work: Over 60% reduction = 60%, 30-60% reduction = 30%, no change = 0%, 40-60% increase = -50%
• - For communication volume: Over 60% reduction = 60%, 40-59% reduction = 45%, 10-39% reduction = 30%, 40-60% increase = -50%

Overview and Key Features of the AI-Driven System

Hotlink sees the evolving capabilities of AI as transformative, not just for corporate strategy but for its service structures as well. As X advertising operations have grown increasingly complex, from submission management to ad group setups, this AI-enhanced system aims to alleviate those bottlenecks.

After a swift development phase guided by new graduate engineers, the system came online in just four months. Following this, a round of effectiveness verification was conducted to assess its impact.

Key Functionalities of the System

• - Unified Management: Facilitates consolidated oversight of multiple client accounts, promoting clear visibility into operational statuses across the board.
• - Automated Submission: Fully automates the linking and unlinking of ad groups and creatives, significantly decreasing work labor.
• - Intelligent Notifications: Automatic reminders on submission days to prevent task omissions, along with critical system settings notifications.

Future Initiatives and Hotlink's AI Strategy

Looking forward, Hotlink is committed to further evolving this system. Future developments include:

• - Integration with the latest automation features from X, enhancing system scalability and operational flexibility.
• - Improvements to the User Interface/User Experience (UI/UX) to foster additional efficiency gains.

This initiative illustrates Hotlink's comprehensive AI strategy. By progressively incorporating AI into its operations, the company is not only optimizing its workflows but also transforming the way employees engage with their tasks.

Currently, Hotlink organizes its AI adoption into five phases, having largely completed Phase 01—integrating AI into business operations. The next step is Phase 02, focusing on designing and deploying AI agents optimized for workflow improvements.

Hotlink will continue promoting AI in social media marketing, further supporting its clients' marketing efforts effectively.

Related Articles on Hotlink's AI Utilization

• - CTO Yamamoto’s note series: "Documenting the AI Transformation of Our Company" Read Here
• - Exploring the potential of "Post Creator," an AI for text creation using Notion and GPTs Discover More
• - Hotlink's ten actions to promote "Daily AI Utilization Across the Organization" Learn More
• - AI's role in significantly reducing X advertising targeting workloads View Article
• - Insights from global AI researchers on avoiding pitfalls in AI implementation Read Insights

About Hotlink

Hotlink (TSE: 3680) operates in both Japan and the US, focusing on analyzing social big data, which reflects consumer voices through social media postings. Its mission is to assist companies in optimizing marketing activities, media reporting, and disaster response. Hotlink aims for a world where people around the globe can feel a sense of comfort, leveraging data analysis and management capabilities in the Web3 space.

• - Founded: June 26, 2000
• - CEO: Yasuhiro Hino
• - Headquarters: 1-3-11 Fujimi, Chiyoda-ku, Tokyo
• - Business Focus: Social Media Marketing Support
• - Website: Hotlink Website