Chery Unveils the Largest Automotive Spare Parts Center in the Middle East: A New Era in Service Excellence

Chery Group Opens Largest Spare Parts Distribution Center in the Middle East

On December 19, 2024, the Chery Group officially inaugurated its Middle East Regional Spare Parts Distribution Center. This new facility is now the largest automotive spare parts warehouse in the region and represents a major milestone for the company. Positioned strategically near Jebel Ali Port and Al Maktoum International Airport, the center is designed to meet the rising demands of the Middle Eastern market and enhance service capabilities for Chery's customers.

This significant establishment bolsters Chery’s commitment to customer satisfaction. It aims to deliver high-quality vehicles and outstanding service experiences, showcasing the brand's dedication to its mission. The new distribution center stocks over 20,000 types of spare parts for various Chery models, ensuring a dependable supply chain and prompt service for clients throughout the Middle East.

The facility features state-of-the-art logistics management capabilities, exceeding industry standards with highly skilled professionals fluent in multiple languages. The center boasts 14 dispatch ports, which will significantly improve the cargo throughput and ensure that spare parts are delivered efficiently and swiftly. By utilizing an advanced logistics management system and optimizing its warehouse layout, Chery aims to revolutionize delivery efficiency, cutting down shipping times and improving customer service.

Moreover, the launch of the distribution center aligns with Chery's broader strategy of globalization and market expansion in the Middle East. This initiative is essential for establishing a solid operational foundation that supports the company’s long-term growth in this dynamic market.

On the same day as the inauguration, Chery also celebrated the simultaneous launch of the TIGGO 9 SUV in the UAE and Kuwait. This model introduces luxurious features paired with innovative technology, enhancing Chery's offerings in the premium vehicle segment. With a guiding philosophy centered on safety, the TIGGO 9 symbolizes Chery's commitment to delivering exceptional quality and responds to the growing demand for high-end vehicles in the region.

The successful opening of this intricate distribution hub and the launch of the TIGGO 9 signifies a transformative shift for Chery as it seeks to strengthen its market presence and brand identity. The company aims to further its reach and develop a significant foothold in the automotive landscape of the Middle East, all while maintaining a focus on customer-centric values. As Chery continues to adapt to the needs of its consumer base, the potential for growth and customer loyalty appears promising in the coming years.