#Japan #Tokyo #NN Life Insurance #Tokyo Project #Tsugi no Tsugi

NN Life Insurance Partners with Tokyo for Business Succession

NN Life Insurance, under the leadership of President Marius Popescu, has committed to supporting small to medium-sized enterprises (SMEs) in Japan through its involvement in the "Tsugi no Tsugi" project. This initiative, spearheaded by the Tokyo Metropolitan Government, aims to foster a community where new business owners can thrive and develop innovative ideas following business succession.

A New Era for Succession

The "Tsugi no Tsugi" project is set to launch officially in fiscal year 2025, enhancing the landscape for successors and entrepreneurs looking to start anew. NN Life’s role as a partner focuses on creating pathways for new entrepreneurs, introducing supportive programs, and organizing events aimed at knowledge exchange and networking among participants.

The project will primarily offer:
1. Community Building: A platform designed for successors and aspiring entrepreneurs to connect, share experiences, and learn from each other.
2. Business Development Programs: Tailored support for individuals embarking on new business ventures, ensuring they receive guidance throughout their journey.

NN Life has previously facilitated similar initiatives such as "Kagyo Aid" and "Kagyo Innovation Lab," which provided essential resources and community support for business successors. These prior experiences have reinforced NN Life's commitment to assisting SMEs in overcoming challenges associated with business succession and innovation.

NN Life’s Ongoing Commitment to SMEs

NN Life views its role as a small business supporter by offering services that protect and uphold family businesses while also nurturing connections that allow visionary ideas to flourish. This approach involves helping successors of family-run businesses through educational activities and community-driven platforms that foster continuous learning and collaboration.

For example, "Kagyo Aid" has created a unique online space for individuals involved in family businesses, enabling them to discuss their daily challenges and successes. Participants can find encouragement and actionable insights on how to align their operations with personal values while taking proactive steps toward business innovation.

Similarly, the "Kagyo Innovation Lab" broadens its scope with various programs aimed at assisting successors in maintaining tradition while embracing innovation aligned with current market needs. The initiative is designed to cultivate a sense of responsibility among successors, so they emerge as pivotal contributors to the economy and society at large.

Upcoming Kickoff Event

To officially kick off this ambitious initiative, the "Tsugi no Tsugi" project will host an inaugural event on July 25, 2025, at the Tokyo Innovation Base. The event will feature:

• - Keynote Speech: Focused on new entrepreneurial opportunities and showcasing successful examples of second-foundation ventures.
• - Panel Discussion: Where panelists will discuss real-world experiences, including failures and the strategies they employed to overcome obstacles in succession.
• - Networking Opportunities: Participants will be able to connect with one another, fostering relationships that can lead to future collaborations.

Details of the Kickoff Event:

• - Date and Time: July 25, 2025, from 18:00 to 21:00 (doors open at 17:30)
• - Location: Tokyo Innovation Base, Marunouchi 3-8-3, Chiyoda, Tokyo
• - Format: In-person event

This event is particularly beneficial for SMEs who are within five years post-succession or those planning for future transitions. Those who have recently completed succession and are looking to undertake second-foundation strategies are also encouraged to attend.

Encouraging Growth through Connections

The "Tsugi no Tsugi" initiative aims not only to support individuals embarking on new ventures but also to circulate knowledge and skills essential for thriving in the business landscape. As part of this initiative, NN Life's strong focus on fostering a community-oriented approach invites all stakeholders to engage actively and contribute toward a dynamic economic future.

With the "Tsugi no Tsugi" community, participants will benefit from engagements designed to build networks and enhance their understanding of entrepreneurship amid the changing tides of the marketplace. The platform's enhanced connectivity will also provide resources for budding entrepreneurs seeking mentorship and collaboration.

In conclusion, NN Life Insurance’s partnership with the Tokyo Metropolitan Government exemplifies a significant step forward in revitalizing Japan's small business sector, ensuring that the legacy of family businesses will continue to inspire and drive economic growth through innovation and collaborative support.