Dove and Crumbl Unite for a Limited-Edition Sweet Collection at Walmart
Dove and Crumbl have joined forces to bring consumers an innovative and mouth-watering experience through their collaboration on the new limited-edition Dove x Crumbl collection. This fresh line of body care products is not only available in Walmart stores across the country but also accessible online at Walmart.com. This collaboration was designed to fulfill the cravings of loyal fans from both brands, combining the high-quality care Dove is known for with the delectable flavors of Crumbl desserts.
The Dove x Crumbl collection showcases a variety of products that elevate everyday self-care from mundane to extraordinary. Offering a stimulating sensory experience, the collection includes a Body Wash, a Body Scrub, Deodorant, and Liquid Hand Wash. Each product is infused with unique scents that have been inspired by Crumbl's beloved dessert offerings. The three standout fragrances—Confetti Cake, Lemon Glaze, and Strawberry Crumb Cake—replicate the joyous flavors that have made Crumbl a household name.
Confetti Cake features delightful notes of a warm sugar cookie topped with rich pink buttercream, evoking memories of celebratory occasions. The invigorating Lemon Glaze scent combines zesty lemon notes with buttery sweetness, reminiscent of sunny days enjoying delectable confections. Lastly, Strawberry Crumb Cake envelops the user in a blissful aroma of strawberry cookie and creamy vanilla glaze, satisfying anyone's sweet tooth.
Gaurav Raisinghani, Head of Innovation, Equity, and Brand Design for Dove Skin Cleansing, expressed excitement about the partnership: “Dove and Crumbl both have passionate, loyal fanbases that revel in the feel-good moments our brands offer. Pairing Dove's commitment to superior care with the irresistible scents of Crumbl felt like a natural fit.” This collaboration has truly been created with the input of dedicated followers, ensuring that it resonates well within the community.
In an appealing twist to the brand's identity, Dove will adopt a pink packaging design across the entire collection, echoing Crumbl's iconic pink box. This alignment further enhances the visual appeal of the products and connects customers to the joyful unboxing experience normally reserved for Crumbl’s famous cookies. Sawyer Hemsley, co-founder of Crumbl, highlighted the essence of this collaboration, stating, “The excitement of unboxing a Crumbl dessert isn't just about a sweet treat – it's about taking a break from the everyday hustle and savoring something special.”
Additionally, the launch will feature an exciting partnership with popular social media influencers, known as The Turn Up Twins, who will elevate the fun by surprising fans and skincare enthusiasts with their catchy Crumbl jingle. Their presence embodies the spirit of enjoyment that both brands promote, making the launch even more engaging for customers.
Customers are encouraged to share their experience with the Dove x Crumbl collection on social media. By tagging @dove and @crumbl, fans can showcase how they integrate these delightful products into their skincare routines, creating a shared community around self-care and indulgence.
The Dove x Crumbl collection is available now, but hurry! This tasty and nourishing range is offered for a limited time, making it a perfect indulgence for your daily routine. Join in the pleasure and treat your senses with this unique fusion of culinary inspiration and skincare expertise. Experience how Dove and Crumbl can transform your body care routine into an irresistible joyful experience, making every day sweeter than ever.
The Dove x Crumbl collection showcases a variety of products that elevate everyday self-care from mundane to extraordinary. Offering a stimulating sensory experience, the collection includes a Body Wash, a Body Scrub, Deodorant, and Liquid Hand Wash. Each product is infused with unique scents that have been inspired by Crumbl's beloved dessert offerings. The three standout fragrances—Confetti Cake, Lemon Glaze, and Strawberry Crumb Cake—replicate the joyous flavors that have made Crumbl a household name.
Confetti Cake features delightful notes of a warm sugar cookie topped with rich pink buttercream, evoking memories of celebratory occasions. The invigorating Lemon Glaze scent combines zesty lemon notes with buttery sweetness, reminiscent of sunny days enjoying delectable confections. Lastly, Strawberry Crumb Cake envelops the user in a blissful aroma of strawberry cookie and creamy vanilla glaze, satisfying anyone's sweet tooth.
Gaurav Raisinghani, Head of Innovation, Equity, and Brand Design for Dove Skin Cleansing, expressed excitement about the partnership: “Dove and Crumbl both have passionate, loyal fanbases that revel in the feel-good moments our brands offer. Pairing Dove's commitment to superior care with the irresistible scents of Crumbl felt like a natural fit.” This collaboration has truly been created with the input of dedicated followers, ensuring that it resonates well within the community.
In an appealing twist to the brand's identity, Dove will adopt a pink packaging design across the entire collection, echoing Crumbl's iconic pink box. This alignment further enhances the visual appeal of the products and connects customers to the joyful unboxing experience normally reserved for Crumbl’s famous cookies. Sawyer Hemsley, co-founder of Crumbl, highlighted the essence of this collaboration, stating, “The excitement of unboxing a Crumbl dessert isn't just about a sweet treat – it's about taking a break from the everyday hustle and savoring something special.”
Additionally, the launch will feature an exciting partnership with popular social media influencers, known as The Turn Up Twins, who will elevate the fun by surprising fans and skincare enthusiasts with their catchy Crumbl jingle. Their presence embodies the spirit of enjoyment that both brands promote, making the launch even more engaging for customers.
Customers are encouraged to share their experience with the Dove x Crumbl collection on social media. By tagging @dove and @crumbl, fans can showcase how they integrate these delightful products into their skincare routines, creating a shared community around self-care and indulgence.
The Dove x Crumbl collection is available now, but hurry! This tasty and nourishing range is offered for a limited time, making it a perfect indulgence for your daily routine. Join in the pleasure and treat your senses with this unique fusion of culinary inspiration and skincare expertise. Experience how Dove and Crumbl can transform your body care routine into an irresistible joyful experience, making every day sweeter than ever.
Topics Consumer Products & Retail）
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