Introducing INTO U's Limited Edition Jelly Lip and Cheek in Japan

INTO U Introduces Limited Edition Jelly Lip and Cheek Set in Japan

Exciting Launch
The renowned Chinese cosmetics brand, INTO U, is making waves with the introduction of its limited edition jelly lip and cheek set, called the "Lip Gem Pot & Silicone Brush Set," set to hit stores from June 10. This innovative product, which has already garnered attention in various markets, will be available in select variety shops including Loft and @cosme.

Inspiration Behind the Product
Drawing from the mesmerizing beauty of the ocean, this jelly-type formula captures the shimmering light of the sun reflecting off the waves, evoking the tranquil essence of the "Jelly Ocean." The formulation promises a delightful sensory experience with a texture that melts perfectly onto the lips and skin. The set features four enticing colors designed to provide a fresh, translucent finish, which is perfect for the summer season. Among these shades, two feature delicate pearl shimmer, adding a subtle sparkle to any look.

Product Highlights
The INTO U Lip Gem Pot offers a unique jelly texture that adheres well to lips and cheeks. It can be used not just as a lip color but also as a cheek tint and highlighter, making it a versatile addition to any makeup collection. Here’s a closer look at the standout features:

- Soft, Melting Texture: The jelly-like consistency feels comfortable on the skin, allowing for a seamless application.
- 3-in-1 Functionality: Use the shades as lipstick, blush, or highlighter, ensuring that this multi-use product meets various beauty needs.
- Four Color Options: With sheerness and pearlescence, users can achieve a radiant look that complements different skin tones and occasions.

Color Variants

1. GP-K01 Cherry Crystal
A sparkling cherry pink enhanced with crystal-like glitter, ideal for a pure, elegant look.
2. GP02 Honey Ripple
A nude beige that enhances natural beauty with a subtle glow. A versatile shade for easy everyday wear.
3. GP03 Peach Ripple
A juicy peach that adds a soft flush to the cheeks, promoting a delicate, charming appearance.
4. GP-K04 Grape Crystal
A romantic grape hue combined with vibrant shimmer, perfect for evening outings and special events.

Innovative Application Tool

Along with the Lip Gem Pot, customers will also receive a soft silicone brush for easy application, ensuring both convenience and hygiene.

About INTO U
Founded on the principles of self-expression and growth, INTO U aims to resonate with the desires of its consumers. The brand has seen overwhelming success, with over 42 million units sold worldwide, primarily gaining traction among Generation Z. With a commitment to expand its influence across Asia and into Western markets, INTO U is poised to make a significant impact as a leading Chinese brand in the international cosmetics arena.

Company Information
The products are developed by Reichi Co., Ltd., headquartered in Chiyoda, Tokyo. The company has been operational since May 2021 and focuses on cosmetics planning and development, alongside digital advertisement management.
For inquiries about the product, customers can reach out at info@reichi.co.jp or call 03-6910-5739.