Touch Group Launches TIMS, a Next-Gen Influencer Matching System

On July 24, 2025, TOUCH GROUP Inc., based in Minato, Tokyo, will officially introduce TIMS, an innovative system designed to connect influencers with companies more efficiently.

Background of Development

TOUCH GROUP has been at the forefront of influencer marketing across various sectors, particularly excelling in the tourism domain with successful promotional activities in over 150 regions nationwide. Through these experiences, the company recognized significant challenges in the implementation of influencer strategies. Many operations related to selection, contracting, delivery, and reward management were cumbersome and heavily reliant on individual handling.

Additionally, the industry now demands a shift away from simply relying on influencers with large followings to engaging mid-tier and micro-influencers who can foster deeper connections and trust with audiences. To address these evolving needs and challenges, TOUCH GROUP developed TIMS—a user-friendly and intuitive matching system for influencer marketing.

Overview of Services

TIMS serves as a cross-border matching system, facilitating communication and collaboration between influencers and companies across multiple social media platforms. Not only can influencers apply for projects from both Japanese and overseas firms, but the entire process—from contracting to delivery and payment—can also be managed within TIMS, ensuring a secure and straightforward experience. On the flip side, companies can easily find the most suitable influencers, regardless of location, and carry out smooth social media promotions.

Release Date: July 24, 2025
Pricing: Free registration and usage for influencers
Supported SNS Platforms: Instagram, TikTok, YouTube, X (formerly Twitter), Douyin, RED, and more.
Website: Touch TV TIMS Service

Key Features

- Influencers gain seamless access to overseas projects, enhancing their opportunities for collaboration.
- Companies can easily search for and select the best influencers nationally or internationally.
- The system accommodates mid-tier and micro-influencers, enabling precise targeting.
- It offers centralized management for contracts and payments, alleviating concerns over operations, language barriers, and contractual complexities across different types of transactions.

Future Development

In the initial phase following the launch, TOUCH GROUP will prioritize increasing the number of influencers registered on TIMS and establish a robust operational framework for the system. Furthermore, the team will enhance the user interface for corporate clients and develop analytical features to support the visualization of campaign outcomes.

Looking ahead, TOUCH GROUP aims to promote global expansion and establish TIMS as a leading cross-border system for efficient social media promotions.

Comment from CEO Shiho Harada

Shiho Harada, the representative director, commented, "We have actively supported cross-border social media promotions between Japanese companies and influencers. A prevalent challenge we face is the reluctance of many Japanese businesses toward marketing abroad and the apprehension influencers hold towards handling foreign projects. Managing contracts, deliveries, and payments can become exceedingly complex, especially when working with multiple mid-tier and micro-influencers.

TIMS is designed to dismantle these barriers and simplify international collaborations, enabling all parties to engage confidently in global marketing. Our goal is to be a 'universal infrastructure' that allows everyone to partake in global marketing ventures."