Kano Alu Leasers Fukuoka to Host Special Match Day Event on March 14, 2026

Exciting Event for Volleyball Fans: MUA HANA DAY

The Kano Alu Leasers Fukuoka, a women's professional volleyball team, is set to host a special match event titled "Japan Direct Sales Presents MUA HANA DAY" on March 14, 2026. This unique occasion will take place during their home game against the Kurashiki Ablaze as part of the 2025-26 V.LEAGUE WOMAN's 14th round. The match will commence at 1:00 PM at the Akyson Fukuoka venue.

A New Direction for Japan Direct Sales

Japan Direct Sales Co., Ltd., headquartered in Tokyo and led by President Akitaka Mizutani, is transitioning from a comprehensive e-commerce platform to a multifaceted service provider centered around entertainment, globalization, and digital transformation. This initiative is part of their broader evolution into a "Web 3.0" service enterprise, enhancing the volleyball experience for fans by integrating competitive events with innovative digital engagement.

The goal of this event is to leverage the power of sports as a strong form of entertainment that connects local, national, and international fans. By building on the participatory content and digital pathways learned from previous initiatives with Sagan Tosu in the J.League, Japan Direct Sales aims to create a layer of fan interaction that begins before the game starts and extends beyond its conclusion.

The Match Day Experience

This comprehensive event includes eight interactive experiences that span from before the match to after its conclusion, ensuring attendees remain engaged throughout the day.

Before the Match (Online Participation)

1. TikTok Campaign: Fans can participate in the "#KanoVictoryDance" challenge by mimicking the dance shared on official accounts, with a chance to win signed merchandise through a random draw.
2. X Platform Reposts: Supporters can repost specified content to enter a draw for fan merchandise, with additional chances to win by adding Japan Direct Sales' official LINE account or including supportive comments and hashtags.

Match Day (On-site Engagement)

3. OLI OLI Booth: Fans can engage with the event by tapping their smartphones on NFC tags at the venue, enabling a simple process of adding friends on social media, filling out an easy survey, and entering a lottery for autographed goods or co-branded items, ensuring nobody leaves empty-handed.

After the Match (Celebration and Reflection)

4. Mana Ball Toss: After the match, players will throw colored balls featuring signatures and messages into the crowd, a token of appreciation for fan support.
5. Meet-and-Greet Lottery: Attendees can scan QR codes from clap banners received upon entry to join a lottery for a chance to meet the players post-match, resulting in unique interaction opportunities.
6. Commemorative Collaboration T-shirts: Fans can try on T-shirts and get their photos taken with team members, with plans for social media promotions lead to an online sales page, enabling further engagement.
7. Special Mini Concert: To cap off the day, a special mini concert featuring yet-to-be-announced artists will share the thrill of the match and entertain attendees.

Sharing Memories Post-Event

8. Wee-kie Photo Campaign: After the match, fans are encouraged to post photos taken with the team's mascot on X using a specific hashtag, providing yet another chance to win co-branded merchandise.

Join the Celebration

This event represents not just a volleyball match but a full experience designed to engage fans at multiple levels, utilizing digital tools to enhance community engagement. More details and updates on the participating artists and activities will be announced closer to the date, so stay tuned!

About Japan Direct Sales Co., Ltd.

Founded in 1977, Japan Direct Sales has evolved significantly, currently focusing on comprehensive service offerings including e-commerce, content planning, advertising, and promotional support. The company's commitment to innovation ensures that their endeavors resonate with contemporary audiences while staying true to their foundational mission of connecting consumers with quality products and services.

For updates and further information, visit the Japan Direct Sales LINE Official Account.